Your Marketing efforts have all these different avenues to advance your Brand. There is research to identify and better understand that consumer. There is advertising to target that consumer. There is the artistic to creatively engage the consumer. And, there is the hard edge executive to quantify all the effort and the results.
Targeting Millennial travelers is essential for all hotels. By 2030, there will be an expected 78 million Millennial travelers and they are predicted to outnumber baby boomers by about 18 million (Skift). Some hotels, like the Marriott, are taking this a step further and actually redesigning rooms and lobbies to appeal to a younger crowd.
Hotel Industry Leading Indicator - HIL - Up in August
CEO and Senior Leadership Team to Conduct Day-To-Day Business Out of India, Reflecting the Strategic Relevance of South Asia as Starwoods 3rd Largest Market
The Hospitality Sales and Marketing Association International Asia Pacific Inc. Board of Directors has hired Jackie Douglas as the new president of the fast-growing region. Douglas succeeds Bernadette Dennis, who has served HSMAI Asia Pacific since 2009.
The hotel group formed a partnership with Sabanilam Enterprise Sdn Bhd for the management of a brand new BEST WESTERN PLUS hotel and conference facility at the ITCC Penampang complex - a 10.5-hectare mixed-use development that is taking shape in Kota Kinabalu, the capital of Malaysia's Sabah state.
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