Hotel room prices account for only a fraction of total corporate lodging costs. What could your company be overlooking?
Todays sophisticated travel consumers demand a personalized and highly value-rich marketing approach. They want to be courted and intrigued in order to consider your product or service. They need to be engaged with and by your hotel before booking their stay. This new type of engagement is achieved via digital content marketing.
Difficult to say whether Januarys dramatic events continued to have a major impact on Paris as a destination, but hotel demand lost steam a situation perhaps more to do with the on-going gloomy economic context where French clients were less present in Paris during the holidays. The situation was similar throughout regional France, where Januarys encouraging results failed to carry on into February.
To help further its sales strategy in the Americas, Wyndham Hotel Group, the worlds largest hotel company and part of Wyndham Worldwide (NYSE: WYN), today announced the addition of two proven hospitality sales leaders to its global sales organization: Carol Bullock, vice president, global sales, North America and Latin America, and Dawn Parisi, vice president, field sales.
Marriott Hotels (NASDAQ: MAR), announced the grand opening of Guyana Marriott Hotel Georgetown, the first Marriott International property for the country.
Supertel Hospitality, Inc. (NASDAQ: SPPR) last week announced that it closed on the sale of two Savannah Suites hotels on April 1, 2015. The 172-room Savannah Suites located in Augusta, Georgia, sold for $3.4 million, and the 120-room Savannah Suites in Chamblee, Georgia, sold for $4.4 million.
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