Targeting Millennial travelers is essential for all hotels. By 2030, there will be an expected 78 million Millennial travelers and they are predicted to outnumber baby boomers by about 18 million (Skift). Some hotels, like the Marriott, are taking this a step further and actually redesigning rooms and lobbies to appeal to a younger crowd.
Your Marketing efforts have all these different avenues to advance your Brand. There is research to identify and better understand that consumer. There is advertising to target that consumer. There is the artistic to creatively engage the consumer. And, there is the hard edge executive to quantify all the effort and the results.
Marriott International, Inc. has announced the formation of a new global content studio - comprised of content development, production and distribution teams -dedicated to publishing, distributing and sharing digital and filmed content across film, television, online, digital and print distribution platforms.
The Hospitality Sales and Marketing Association International Asia Pacific Inc. Board of Directors has hired Jackie Douglas as the new president of the fast-growing region. Douglas succeeds Bernadette Dennis, who has served HSMAI Asia Pacific since 2009.
This past year, we saw the rise of mobile, as travel shoppers constantly shifted between devices and channels to research travel online. For the first time, hotel-related travel inquiries fell on PCs but rose on tablets by 180% and on mobile by 68%.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its Element brand plans to open a third hotel in Florida, less than a mile from Universal Studios Orlando. Element Orlando is slated to debut in July 2016, following next years opening of both Element Orlando North and Element Miami Doral.
Most popular articles shared on social networks by our readers this week