2013-05-25
A frequently discussed topic at industry conferences these days is call conversion ratios. With the increased emphasis on reservations sales development, companies are recognizing the importance of turning 'inquiry-only' calls into bookings. One of the most important indicators of success in this area is the call conversion ratio, which refers to the total number of reservations inquiries received as compared with the number of reservations booked.
A frequently discussed topic at industry conferences these days is call conversion ratios. With the increased emphasis on reservations sales devel...
