One of the most pervasive challenges hoteliers face is how to effectively speak to and engage with their various customer segments online. Couples, families, business travelers, international travelers, and event planners all require customized messaging on the site and in advertising campaigns to address their individual needs.
Marriott International's luxury hotel brand, JW Marriott Hotels & Resorts, plans to open three properties in Greater China and one hotel in India by summer 2015 bringing the brand's Asia-Pacific portfolio to 28 hotels and resorts with 11 in China and seven in India. By 2020, the global brand portfolio is expected to encompass 105 properties worldwide, 45 of which will be located in the Asia-Pacific region.
The relationship between hotel owners and managers continues to evolve. Hotel management agreements historically were long-term. Fifty to sixty year terms were common. However, in the last few years, hotel owners have successfully negotiated shorter contract durations and other more favorable terms, even from the largest and most sought-after major brands.
Overall, in year-over-year results, the U.S. hotel industry's occupancy was up 2.5 percent to 58.7 percent; its average daily rate rose 4.5 percent to US$112.52; and its revenue per available room increased 7.1 percent to US$66.09.
30 years of holiday decorating. 30 Christmas trees in the Tambourine offices. 30 years of clinking eggnog-filled glasses. After all these years, Weve developed our own Christmas tradition. We like to gather round and check the Christmas lists of our fellow hotel marketers.
The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for November 2014, according to data compiled by STR Global.
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