Group Demand to Drive Record Occupancy and Direct Online Booking
Amsterdam and Brussels were amongst the best performing markets in Europe in December, achieving impressive year-on-year growth in gross operating profit per available room (GOPPAR) by 38.6% and 34.2% respectively, according to the latest data from HotStats.
euromic recently began 2015 with its Annual General Meeting, held January 16-19 in Amsterdam, Netherlands where new association member destination management companies (DMCs) were inducted; Pacto Ltd. in Indonesia, Talas-M in Montenegro, Talas-S in Serbia, DT in Slovenia and Walthers in South Africa.
Technology often progresses faster than consumers can keep up, and small boutique hotels as well as big chain hotels are plying tech-savvy travelers with all sorts of gadgets and goodies to keep them interested. However, where is the line drawn between defining your hotel brand and just keeping up with a trend?
Marriott International, Inc. (NASDAQ:MAR) announced today the introduction of Moxy Hotels to the U.S. The new and contemporary brand, first launched in Europe, is entering the market in a bold way, with eight identified projects slated for major metropolitan locations, including New York City (Chelsea, Mid-town and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago.
The study will allow a hotel to better understand the performance of its digital marketing program, gaps it needs to fill in marketing and its place within the industry.
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