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What the Heck is Hotel Web Site SEO, Anyway? A Hotel Marketer's Guide to Search Engine Optimization - By Neil Salerno
I often wonder how many people truly understand the process of search engine optimization and what it means to have a search engine friendly web site.
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Does Loyalty Exist in the Online Travel World? Interview with Tom Russell, VP of Brand Marketing, Orbitz Worldwide
Suppliers are focusing on implementing tailored web strategies for their loyal members, offering a number of personalization tools and features distinctive for each member based on their membership profile. As the race for influencing and retaining consumer evolves, what does 'loyalty' stand for online travel agencies? (12/21/2007)
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The One Resolution Hoteliers Should Pledge for 2008 - By Neil Salerno
I love this time of year, a time of renewal, a new year with a fresh opportunity to celebrate the hotel world in 2008. The enthusiasm is infectious as we consider the many ideas we read, and make our resolutions with all the vigor we can muster.
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Role of initiating a private online community in reducing market research and utilisation costs
A media report has highlighted how InterContinental Hotels Group (IHG) is using a private online community to learn about the travel habits and preferences of customers in an online collaborative space. (1/7/2008)
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Fabsearch.com: New online guide for tracking the world's hot spots, vetted by the top glossy magazines
Have you ever torn out travel articles from trendy magazines and stuffed them in a drawer, only to never find the information when you actually need it? Who hasn't?
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Online Reviews of Hotels and Restaurants Flourish
Many of the reader-generated reviews of hotels, restaurants, destinations and other travel services on the Web may have started their lives as independent blogs by travel buffs. But they have consolidated into major online businesses, taking an ever-growing piece of the market from print guides.
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Omni Hotels Launches New Mobile Web Site
Omni Hotels announced the launch of a new, brand-wide mobile Web site. Guests can now conveniently access hotel information from any Web-enabled mobile device.
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New Online Check-In/Check-Out Program Announced for Hyatt Guests
Web-In and Web-Out systems provide convenient, web-based solution for over 100 Hyatt hotels and resorts across North America
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Lodging Interactive Generates Over $350 Million In 2007 For Client Hotels & Enjoys Record Growth
Lodging Interactive, a leading provider of interactive marketing services to the hospitality, spa and restaurant industries, today announced record growth in 2007. Additionally it reported generating over $350 million in new revenue for its clients.
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