Ever hear the one about the hotelier who had too much money to spend on marketing? Neither have I.
It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty.
The groundbreaking campaign concept is a creative collaboration between the actress, fashion photographer Bruno Dayan and British author Simon Van Booy, who was commissioned to write a short story which would inspire the photo shoot.
The event provided representatives from euromic's 36 member DMCs the opportunity to reconnect with colleagues, welcome new members, discuss association and industry issues with client and media representatives and lay out plans for the years ahead.
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