Resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads, according to a new study carried out by mobile research firm On Device on behalf of mobile marketing company MobPartner.
As markets changed fundamentally, traditional approaches to Hotel Revenue Management became outdated. Learn how user generated content shifted the concept.
Happy customers are always a sign of success for any business, including a hotel. However, their satisfaction doesnt help you much if they arent talking you up to others. How can you please your patrons to the point that they gave your hotel some free advertising?
In the age of Web 2.0, user generated content became the key to succes for online marketing efforts. In this regard, liking, sharing and tagging help you to promote your reviews as well as your content. Read our free whitepaper to learn how to create the so-called viral effect.
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