The webinar focused on key influences shaping digital marketing strategies for 2016. From important factors affecting the hospitality industry as a whole, to how much to spend on digital marketing and each core initiative, to case studies and information about budgeting recommendations, the webinar gave hoteliers the insights and tools necessary to help structure 2016 budgets to generate the highest returns possible and shift share from the OTAs to the direct online channel.
Vizergys new eBook provides best practice tips and free Excel budgeting template
As hoteliers prepare for the Holiday Season and Q4 occupancy needs, theres a one-day event that has become a holiday all on its own that hoteliers simply can no longer ignore: Cyber Monday. This year Cyber Monday falls on November 30, which is perfect for generating last-minute holiday bookings, but most importantly, secure business for the dreadful Q1 2016.
Some hoteliers argue that the industry would be better off without rate parity because hoteliers would be able to sell at whatever rates they want, free from the OTA rate parity restrictions. In other words, the abolishment of rate parity would be a good thing for the industry. Unfortunately I find these arguments rather naïve, especially coming from hoteliers who consistently under-invest in the direct online channel, and in their digital marketing and technology.
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