Gift certificates or gift cards are a great way to grow hotel's client portfolio, by driving traffic to your hotel or hospitality services. Gift certificates have a few characteristics that make them similar to viral marketing, and certainly a great digital marketing tool for hotels. The article 'Can gift certificates be a hotel digital marketing technique?' aims to explain how hotels can differentiate by offering unique experiences in gift certificates. Through the use of these gifts to promote their spas, gyms, bars, restaurants, nightclubs and other hospitality businesses hoteliers will profit immensely, meanwhile those lagging behind will miss out on a great opportunity to maximize revenue.