Personalization has hit the hotel industry hard over the last few years. With personalized content now the norm in retail ecommerce, hotel marketers have seen a growing need for customization and personalization on the digital front in order to meet guest expectations.
So, just say, by the grace of the accounting gods, that your marketing department is granted an unexpected windfall of $5,000. How would you like to spend it? Or, rather, how should you spend it? Heres what our team, with 30+ years of bringing in direct revenue for hotel clients across the country, recommends doing with that $5,000 to drive more bookings.
Dear old dad. We tested his patience. We emptied his wallet. We admired him and we feared him. While it is easy to give most credit to our moms for the timeless life lessons we adopted, dads deserve to be acknowledged for their own impact on our lives. In fact, their endless lectures to us have also turned out to be some pretty darn good hotel marketing advice!
There are far too many hotels that continue to sink millions of marketing dollars to over-compensate for or to cover up an aging, lackluster, or grungy hotel product.
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