Todays sophisticated travel consumers demand a personalized and highly value-rich marketing approach. They want to be courted and intrigued in order to consider your product or service. They need to be engaged with and by your hotel before booking their stay. This new type of engagement is achieved via digital content marketing.
Strategies for delivering social customer service on the property level.
With those ideas in mind, participants in the first Cornell Loyalty Management Roundtable focused on how to move hospitality loyalty programs off dead center, and to find ways to make customers truly loyal.
According to research conducted by Starfleet Media, the implementation of Hospitality Revenue Management results in a 10 percent average increase in revenue per available room (RevPAR) for large and very large hotels, potentially translating into millions of dollars in additional profit for these companies.
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