With the digital landscape constantly growing and the hospitality industry transforming to make room for new technology, running successful, revenue focused digital campaigns is becoming even more of a key to success in hotel marketing. Traditionally hoteliers have considered online media a branding initiative one that could only be supported with major budgets. Today, online media can be used as a direct response initiative to generate bookings by utilizing Dynamic Rate Marketing and tying campaigns to concrete packages and promotions.
Most market areas have already experienced a leveling off in occupancy growth here in 2015 and if your area is forecasting a growth in demand next year you can count your blessings. However, for the majority of hotels, the only way to achieve a higher RevPAR next year is going to be to achieve a higher ADR.
Strategic and tactical marketing agency focused on Travel Technology signs industry leader Cornerstone Information Systems and innovative startup Umapped
Real-Time Marketing and Brand Newsroom Command Center Located in Hong Kong
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