In the very competitive field of hospitality industry, your online reputation directly affects your sales volume. According to revenue management experts, as Don Sorensen - president of Big Blue Robot - there are many marketing executives failing to understand that correlation.
What You Need to Know to Engage the Most Important Consumer Generation.
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of 'the next big thing' to save hotel distribution - from social media to the mobile channel and wearable devices.
Hotel owners and asset managers are frustrated. They no longer want to hear about 'branding initiatives' or fuzzy math from their management teams... they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.
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