Well designed hotel loyalty programs encourage frequent guests to become even more frequent, according to a new study from the Center for Hospitality Research (CHR) at the Cornell School of Hotel Administration.
The event provided representatives from euromic's 36 member DMCs the opportunity to reconnect with colleagues, welcome new members, discuss association and industry issues with client and media representatives and lay out plans for the years ahead.
It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty.
91 percent of consumers who do local search use Facebook to find local businesses. Having an active Facebook Page improves your chances of being discovered by people who are searching for a place to stay, or things to do in your area.
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