Targeting Millennial travelers is essential for all hotels. By 2030, there will be an expected 78 million Millennial travelers and they are predicted to outnumber baby boomers by about 18 million (Skift). Some hotels, like the Marriott, are taking this a step further and actually redesigning rooms and lobbies to appeal to a younger crowd.
As markets changed fundamentally, traditional approaches to Hotel Revenue Management became outdated. Learn how user generated content shifted the concept.
You want to realize business strategies and market your hotel more effective? So here we go with some piece of advice for your hotel marketing plan.
In the age of Web 2.0, user generated content became the key to succes for online marketing efforts. In this regard, liking, sharing and tagging help you to promote your reviews as well as your content. Read our free whitepaper to learn how to create the so-called viral effect.
Most popular articles shared on social networks by our readers this week