So, just say, by the grace of the accounting gods, that your marketing department is granted an unexpected windfall of $5,000. How would you like to spend it? Or, rather, how should you spend it? Heres what our team, with 30+ years of bringing in direct revenue for hotel clients across the country, recommends doing with that $5,000 to drive more bookings.
Dear old dad. We tested his patience. We emptied his wallet. We admired him and we feared him. While it is easy to give most credit to our moms for the timeless life lessons we adopted, dads deserve to be acknowledged for their own impact on our lives. In fact, their endless lectures to us have also turned out to be some pretty darn good hotel marketing advice!
One of the benefits of being a franchisee is ongoing training and support. Employee development might take place at the annual conference, webinars, online training, or onsite visits from your Area Manager These touch points of guidance are often educating your team on the Brand Initiatives, along with brand technology, support, and using the Brand Portal. This training is vital to your success, as it helps you leverage the value of your Brand and maximize your ROI.
Remember 20+ years ago, when guests could only book your hotel via phone, your brands 1-800 number, the brand website and your own website? Ahhhh...The good old days when you got to keep 100% of the rate. (Except when a Travel Agent booked for the guest and then you simply had to a pay a bargain 10% commission.) Then, the OTAs came into the picture around 1996-97 claiming anywhere from 15-30% commissions.
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