Hotel Industry News - Sales and Marketing

HSMAI recently spoke with Klaus Kohlmayr, Senior Director, Consulting, IDeaS - A SAS Company and HSMAI Americas Board member, about hotel pricing today.

Gift certificates or gift cards are a great way to grow hotel's client portfolio, by driving traffic to your hotel or hospitality services. Gift certificates have a few characteristics that make them similar to viral marketing, and certainly a great digital marketing tool for hotels. The article 'Can gift certificates be a hotel digital marketing technique?' aims to explain how hotels can differentiate by offering unique experiences in gift certificates. Through the use of these gifts to promote their spas, gyms, bars, restaurants, nightclubs and other hospitality businesses hoteliers will profit immensely, meanwhile those lagging behind will miss out on a great opportunity to maximize revenue.

Marriott International (NYSE:MAR) announced it has chosen Grey New York as the agency of record for the company’s flagship Marriott Hotels & Resorts brand.

Hospitality Industry Leader Encourages Employees to Obtain Certification in Evolving Digital Field

Kennedy Training Network Inc., USA, announced the publication of a book by KTN President Doug Kennedy.

The upscale hotel brand is continuing its relationship with Fowler for a second consecutive golf season and will execute a multichannel campaign designed to show how Crowne Plaza hotels help business travelers meet their personal goals when they’re on the road.

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG]today announced the launch of theHoliday Inn Express brand’s new, multi-million dollar, Stay Smart® advertising campaign, featuring two brand-new television commercials that bring back renowned pop-culture tagline, 'But I Did Stay at a Holiday Inn Express® Hotel Last Night'.

Engauge worked closely with the IHG team to help develop and hone the EVEN Hotels brand - a process that ranged in scope from helping to refine the brand identity to assisting with design of in-hotel collateral.

How do you add a certain je ne sais quoi to a Philadelphia-area destination?

New platform for knowledge sharing and the exchange of best practice in digital tourism marketing.

After a comprehensive marketing audit, MP&A Digital & Advertising will develop an integrated marketing communications program for the 53 villa and suite property.

The monthly eMail campaign provides valuable content and offers to guests while generating loyalty and revenues for hotels and brands