According to Adobe, 82% of US summer travelers plan on staying domestic. With domestic flight prices down 6.6% year over year, and lower gas prices, American travelers have lots of spending power. Canada joins the US in a love of travel - pending an estimated 11.4 billion on domestic travel alone.
For hoteliers, driving direct bookings is key to the health and viability of your property - 91% of hoteliers report increasing direct bookings as key for the future of their business. In order to attract potential guests to your hotel website, and sell them once they are there, you need to have a strong and expansive digital footprint.
We asked our own Jeff Spaccio, Tambourines DOSM-in-Residence, for advice on finding and retaining top sales talent. Jeff has 20 years experience with managing sales operations at more than 60 flagged properties, hotel management companies and independents.
For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what theyre most spooked about right now. Here is what they said: