As budget season approaches, were here to help you plan for a profitable 2017 with six smart hotel sales and marketing budget strategies.
In this opinion piece, CB Bhattacharya (@CBsuite), the Pietro Ferrero chair in sustainability and director of the Center for Sustainable Business at the European School of Management and Technology in Berlin, explains how leading companies are successfully boosting engagement through involvement in sustainability issues. That appears to give employees a sense of larger purpose. He also spells out what all companies could do to reap some of the available benefits.
Theres a reason why CMOs at the largest tech brands report that content marketing is the second most important initiative, only behind measuring ROI. In fact, 75% of marketers are increasing investment in content marketing in 2017.
As we turn another page on our calendars and head into the fourth quarter, most hotel catering sales associates have booked up all of their event space for fall conference season and the busy holiday party month of December. Its time to look ahead to yet another year that is certain to bring about more unanticipated changes and disruptions. Yet one fact that will remain the same is that catering will be still be one of the most profitable departments of the hotel.