How about this concept a focus on civility, where everyone gets rated! Now, sectors of the sharing economy share their thoughts about you, the customer. Here is a lovely twist for you to consider.
General Electric has a new advertisement running on television with the central character an 'idea' kind of a furry, non-descript creature, who is dismissed, dissed and detached until someone welcomes him to GE, and the 'idea' soon becomes festooned with colors and met with acclaim. Something new is scary sometimes, and many of us would avoid that 'idea' creature on the street.
Dear employee - If you are going to represent my Brand, I expect you to look and present yourself with an image worthy of my message, product and service. I want you to be a work of art, providing that memorable customer experience. Easy to say, much harder to effect nowadays.
As multinationals seek to become bigger, faster and stronger to compete on the global stage, theyre launching new corporate development programs to mobilize their workforce. And their efforts are reaching far beyond out-dated cushy executive retreats.
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