There was a time when negotiating a job offer was like picking fruit off a tree the benefits and perks were in season and ripe for harvest. The drive was to attract talent with anything that might work to intrigue and hook the candidate (and his spouse). Times were high, and that benefit slice of the full compensation pie was significant and ever tasty.
Your Marketing efforts have all these different avenues to advance your Brand. There is research to identify and better understand that consumer. There is advertising to target that consumer. There is the artistic to creatively engage the consumer. And, there is the hard edge executive to quantify all the effort and the results.
No matter what you think of Sir Richard Branson's style, you must salute his entrepreneurial skills and leadership.
New research by Whartons Alex Edmans shows that high levels of employee satisfaction benefit shareholders, especially in countries that have flexible labor policies.
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