Digital media is evolving rapidly and requires more than traditional marketing. Googles Suzie Reider and Gopi Kallayil highlight six common traps that new-age marketers must avoid.
There are some companies that claim they are guest or traveler engagement companies. These companies have developed software platforms or apps to communicate more effectively with the traveler. Their technology enables travelers check in online, purchase upgrades, and supports text messaging capabilities to order amenities while on-property as well as to send post-stay surveys.
Bragging about generous deeds could bring individuals praise or scorn, depending on their motivations, says Whartons Deborah Small.
Whistleblowing and reporting workplace activities that are illegal or unethical demand action. But for more routine matters, the rules of the game are less clear.
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