Its challenging to find a good digital marketing partner these days. As more and more companies join the market as 'experts in hotel website design and digital marketing,' hoteliers are faced with a difficult decision. With serious revenues at stake, here are some questions to consider when deciding on who to partner with, or whether or not to stay with your current agency
Social business isn't limited to just marketing or PR. Today, it's a top driver of decisions that influence business outcomes in an organization, exposing it to drastically different, potentially disruptive ways to engage with, learn from, and collaborate with customers, suppliers, employees, and even the public.
Business leader-turned-academic Bill George has often told aspiring executives that leadership is more about discovering and building on your true strengths than about becoming a different person. Author of best-selling books including Authentic Leadership and True North, he was chairman and chief executive officer of medical device maker Medtronic during a decade of high growth.
Most hoteliers these days seem well aware of the importance of managing their online reputations by monitoring social media postings and online guest reviews. However many are neglecting the reputations they are making every day based on their agents performance on their 'voice' channels.
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