Social business isn't limited to just marketing or PR. Today, it's a top driver of decisions that influence business outcomes in an organization, exposing it to drastically different, potentially disruptive ways to engage with, learn from, and collaborate with customers, suppliers, employees, and even the public.
Its challenging to find a good digital marketing partner these days. As more and more companies join the market as 'experts in hotel website design and digital marketing,' hoteliers are faced with a difficult decision. With serious revenues at stake, here are some questions to consider when deciding on who to partner with, or whether or not to stay with your current agency
Business leader-turned-academic Bill George has often told aspiring executives that leadership is more about discovering and building on your true strengths than about becoming a different person. Author of best-selling books including Authentic Leadership and True North, he was chairman and chief executive officer of medical device maker Medtronic during a decade of high growth.
New Wharton research has good news for companies facing a disruptive innovation in their industry: Disrupters and incumbents sometimes end up as collaborators, rather than one displacing the other.
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