Daniel Shapiro, director and founder of the Harvard International Negotiation Program, has negotiated some of the most challenging conflicts with heads of state, corporate executives and even families. Shapiro recently joined us on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111 to talk about his new book on the subject, Negotiating the Nonnegotiable: How to Resolve Your Most Emotionally Charged Conflicts.
We live in a world of instant gratification. Where people grow impatient over anything that isnt lightening fast. Where sluggishness is the cardinal sin of any business online. Where travelers ruthlessly abandon any hotel website that makes them wait more than three seconds to load.
Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travelers, with large increases in visitors hailing from China and South Korea. This growth in global guests and the ease of digital marketing across borders has given hotels massive opportunities to expand into new markets and succeed internationally.
Its a nightmare that way too many hoteliers can relate to: an already saturated market being bombarded with new hotels left and right, each with shiny new technology, the comfiest beds in all the land and thousands of square feet of meeting space to entice even your most loyal annual groups.
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