Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the importance of maintaining mobile friendliness. In May 2016, Google is expected to release another mobile-friendly algorithm update, further punishing sites that are not deemed mobile-friendly.
With the summer season around the corner, conditioning your online reviews is a crucial step to securing more reservations and more time for your guests!
The infographic has projected a positive outlook for UK hoteliers, who can expect to see a lot of bookings coming their way not only from international travelers but from Britons too, as a good 64% of them will take at least one domestic holiday.
According to Googles report, 'The Role of Click to Call in the Path to Purchase', 68% of hotel guests that use a smartphone consider it extremely important or very important to have the option to instantly call someone while theyre booking a room.
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