With over half of travelers refusing to book a hotel room until they read a guest review, online reviews are becoming one of the most trusted sources of information for hotel guests. But not all reviews are created equal, nor are they always truthful.
With 61% of leisure travelers saying they use a search engine for planning travel online (Google), and hotel SEM campaigns typically reaching people closer to the 'I want to book it' phase of their travel planning journey, allocating the right amount of budget and resources to SEM is important for getting in front of the right travel consumers, at the moment they are ready to book.
Smart hospitality marketers know that email marketing is still an essential method for driving bookings. However, it's just as easy to be complacent with email marketing, using 'spray and pray' techniques that only result in fatiguing your list and encouraging people to opt out. Here are three essential components that every hotel marketing email must have to drive conversions.
We asked hotel marketers what theyre grateful for right now heres what they said