At Googles annual Performance Summit, executives talked about and demonstrated the major enhancements to Search, Display, AdWords and Analytics platforms that will position Google to better serve advertisers and users in the coming year. Heres an overview of advertising features that will soon be available to you.
The cycle of OTA dependence is all too real and aggravating. But, its time to face the facts. Its your fault, not the OTAs, if an OTA-driven guest doesnt come back and book direct the next time around.
Online reviews have come to hold a central place in the hospitality industry. As hoteliers learn to work with this new means of relaying information, they must keep in mind the evolutions that are yet to come - because technology is not stopping here, and with new developments, the hospitality industry must continue adapting.
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more direct bookings. This weeks freebie: Increase your chances of converting online visitors by allowing them to contact you when and how its convenient for them, not you.
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