Interesting research being released by Triptease this week following a survey and usability testing with consumers into their browsing behaviour on hotel websites.
Google is back in the news with another algorithm change and this time its a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update on April 21st, 2015, a change expected to impact up to 40% of all mobile searches.
What is the impact of small and large price differences on ad CTR? Which users choose Suppliers vs. OTAs, and why? How much does position affect CTR in parity and non-parity scenarios?
On March 16, Google announced the rollout of an algorithm change intended to minimize the visibility of spam content on search engine results pages. The update, known as the 'Doorway Page Algorithm Update,' targets pages with thin, low-quality content and unnatural keyword usage. Here are the action steps to address this new algorithm update.
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