Two thirds of the hoteliers polled by TravelClick (65.93 per cent) are now spending on Facebook advertising, and almost one fifth (23.08 per cent) has increased their Facebook ad budget for 2014.
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The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly 34% of page views were generated from non-desktop devices (mobile and tablet), while over 15% of bookings and nearly 14% of room nights and revenue came from tablets and mobile devices. There is no doubt that hoteliers must up their marketing and distribution game in this multi-channel, multi-device world we live in.
The Pigeon update is obviously focused on local results, but what does this mean for your hotel? It seems the answer may depend on two factors: if you are an independent or branded property, and how well you are represented in the major local directories, OTAs and Google+ Business Listings (now also known as Google My Business).
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