Hoteliers have numerous options when it comes to designing their hotels website, however, the recent trend of 'renting' a property site can have many downsides that outweigh its budget-friendly appeal.
Today, there are two prevailing 'schools of thought' regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design (AWD). AWD is also known as Responsive Design on Server Side (RESS).
Online reviews and social media accounts are trusted avenues that consumers use to evaluate a restaurant. Hoteliers need to consider dedicatin¬¬g resources to creating a robust digital marketing strategy for their on-site restaurants that will reach and speak to potential diners.
The main premise of this approach is that all hoteliers need is a website, and that any website would do: choose from a few design templates, slap some photos, add thin, unappetizing descriptions and textual content with no SEO value, add a booking engine widget, and voila! There you have it!
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