Two thirds of the hoteliers polled by TravelClick (65.93 per cent) are now spending on Facebook advertising, and almost one fifth (23.08 per cent) has increased their Facebook ad budget for 2014.
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The Pigeon update is obviously focused on local results, but what does this mean for your hotel? It seems the answer may depend on two factors: if you are an independent or branded property, and how well you are represented in the major local directories, OTAs and Google+ Business Listings (now also known as Google My Business).
When used effectively, hoteliers will find paid search advertising to be one of the most efficient and effective marketing tools in order to reach the right person at the right time. Today, paid search plays a role throughout all phases of the vacation planning process. One of the most valuable aspects of search advertising is the ability to understand consumer intent and to cater efforts accordingly.
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