Sometimes, we all need to be reminded of just how much were throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the amazing fact that OTA bookings are usually much lower in total value than direct bookings.
In the e-book, hoteliers learn how to receive ongoing, responsive information about guests that help to outline areas for improving the hotel product. The e-book provides insight into understanding guest survey relevance, using surveys for market research, and researching the hotels reputation.
Lodging Interactive will be holding a free online webinar to discuss how hotels and resorts can use its CoMMingle Live Chat service to immediately increase group/wedding RFP submissions and drive direct bookings.
A fully integrated Personalization product within the companys content management system (CMS) uses guest intelligence to create customized website content. Delivering extremely relevant, personalized content for travel shoppers is the key to creating meaningful customer experiences and boosting online conversions.