The eBook addresses a variety of the topics that are relevant for hotels in order to ensure to use Google effectively to drive bookings and make most of the search engine giant.
Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the importance of maintaining mobile friendliness. In May 2016, Google is expected to release another mobile-friendly algorithm update, further punishing sites that are not deemed mobile-friendly.
According to Googles report, 'The Role of Click to Call in the Path to Purchase', 68% of hotel guests that use a smartphone consider it extremely important or very important to have the option to instantly call someone while theyre booking a room.
A famous Cornell study in 2009 found that when a hotel had a first-page listing with an OTA, it received a boost in direct bookings on its own website. This came to be known as 'the billboard effect'.
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