Sometimes, we all need to be reminded of just how much were throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the amazing fact that OTA bookings are usually much lower in total value than direct bookings.
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more direct bookings. This weeks freebie: Increase your chances of converting online visitors by allowing them to contact you when and how its convenient for them, not you.
A good Customer Survey allows you to rapidly gather plenty of feedback. Learn about the basic principles and listen to what your customers have to say!
A fully integrated Personalization product within the companys content management system (CMS) uses guest intelligence to create customized website content. Delivering extremely relevant, personalized content for travel shoppers is the key to creating meaningful customer experiences and boosting online conversions.