Hoteliers are managing multi-million dollar properties. They have fiduciary responsibility to maximize the property's direct online channel presence, boost direct revenues, and lower the costs of online distribution. Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hoteliers fiduciary duties and exposes them to great security and vulnerability risks hotel managers and owners cannot afford.
As a hotel marketing or sales professional, if there was one piece of data that you could obtain on your prospects and clients what would that be?
Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic and activity on these platforms continue to grow, hoteliers have even more opportunities to reach their customer segments and generate revenue.
For any hotelier, having a website that represents the best their hotel can offer to guests is a dream. Of course, many today know a beautifully-designed hotel website is the perfect platform for guests to view everything on offer, and make that all-important final booking decision. They also know they need an up-to-date and optimised online presence in order to sell more rooms directly to guests and that they need this quite urgently.
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