Today, there are two prevailing 'schools of thought' regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design (AWD). AWD is also known as Responsive Design on Server Side (RESS).
Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So its no secret that Search Engine Optimization (or SEO, the art and science of improving a sites organic search rankings) is a vital part of every hotels marketing toolkit.
Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual content as well as promotional content in the form of special offers, packages, opening slides, marketing messages, promo tiles, and more.
eaturing an easy to use booking engine, highly competitive rates and up to 16% commission on all bookings, MELIÁ PRO is an exclusive resource center specifically designed to increase business for the companys travel partners.
Most popular articles shared on social networks by our readers this week