Online reviews and social media accounts are trusted avenues that consumers use to evaluate a restaurant. Hoteliers need to consider dedicatin¬¬g resources to creating a robust digital marketing strategy for their on-site restaurants that will reach and speak to potential diners.
Lodging Interactive offers free mobile readiness audit and recommendations for your hotel website.
Hotels that respond to reviews see an increase in overall review ratings and booking inquiries. The benefits are well documented, and yet hoteliers still are not responding.
Google is back in the news with another algorithm change and this time its a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update on April 21st, 2015, a change expected to impact up to 40% of all mobile searches.
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