UK organisations doubled their information security budgets last year, spending £6.2m on average (2015: £3m), and over one and a half times more than their global counterparts (average spend £3.9m). Despite this, nearly a fifth (18%) dont know how many cyber-attacks they experienced last year and 17% of all respondents dont know the likely source of security incidents.
As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine and track the contribution of digital marketing campaigns to voice reservations.
I recently had the pleasure of sitting on a panel with prestigious business travel leaders to discuss the major issues facing the sector. One of the overarching sentiments emerging from the event was the fact that we are entering a period of significant evolution for the business travel sector, with technology moving at an increasingly rapid pace.
EyeforTravels latest whitepaper uncovers how companies are finding success with efficient partnerships & data sharing