Benchmark Hospitality International announces the "Top Ten Travel Trends for 2014" as observed through a survey of the companys extensive database of professional travel agents. In a Benchmark-commissioned study, over 20,000 travel professionals were provided a comprehensive survey on consumer and business travel in 2014, for review and submission to an independent market research firm for compilation and analysis.
Achieving employee satisfaction and retaining loyalty is a challenging balance. When achieved the business rewards are substantial. An engaged employee leads to a satisfied customer, both of which are integral to a thriving business.
In year-over-year measurements, the industry's occupancy increased 2.4 percent to 65.2 percent. Average daily rate rose 4.2 percent to finish the week at US$112.60. Revenue per available room for the week was up 6.7 percent to finish at US$73.46.
Recommendations from Hotel Staff as well as Friends and Family are Key Drivers of Customer Awareness and Adoption of Hotel Loyalty Programs
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