Hotel News Resource - HeBS Digital Hotel Industry News

Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media outlets, many hoteliers are wondering why and how they should take advantage of the visually driven network and start 'pinning.'

HeBS Digital, the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm, today announces President & CEO Max Starkov will present during EyeforTravel’s Online Marketing Strategies for 2012, to be held in June 5-6 in Miami, FL. Starkov will present during the panel “Best Practice Mobile Strategies for 2012 & Beyond.”

HeBS Digital and Loews Hotels announce the launch of the new and improved www.LoewsHotels.com, featuring seamless back-end management, optimized content and a sleek, clean design.

A Comparative Analysis of Adobe SiteCatalyst and Google Analytics

On March 21, 2012, TripAdvisor subsidiary Smarter Travel Media launched Tingo.com, a new hotel-booking site. This new OTA site is an affiliate of Expedia.com, which means the site uses Expedia’s inventory feed and pricing and receives part of Expedia’s booking commissions. Tingo's main value proposition and big selling point is that it will refund the difference to customers if the price of the room they have booked on Tingo.com actually drops after booking.

HeBS Digital takes away two Best of Industry IAC awards in “Best Hotel and Lodging Email Campaign” for the New York Palace’s New Year’s Email Campaign and “Best Hotel and Lodging Interactive Application” for Shell Vacation Hospitality’s Black Friday Travel Sale.

In 2012, the Search Engines Still Rule Hotel Distribution

Recently, Margaret Mastrogiacomo, HeBS Digital’s Manager of New Media & Creative Strategy presented at EyeforTravel's Social Media Strategies for Travel North America 2012. Margaret had a professional chat with Ritesh Gupta, Managing Editor/ Global Correspondent at EyeforTravel, about converging social and mobile in an online marketing strategy.

Max Starkov, HeBS Digital’s President and CEO, was interviewed recently by Michelle Renn, Managing Editor of "Inside Hotel Online Today (Hotel Online)” on this year’s hottest topic: mobile marketing and mobile distribution channel in hospitality.

What’s the Issue? In February of this year, Google quietly rolled out the Venice update, which has a heavy impact on the localization of search.