Hotel News Resource - HeBS Digital Hotel Industry News

HeBS Digital Honored a Second Time in Three Years

How can hoteliers use real-time customer information to create time- and location-relevant promotions?

HeBS Digital, the leading hotel digital marketing, website design and direct online channel strategy firm for the hospitality industry, commemorates the end of a great year for the company, its client portfolio and its hotel digital marketing successes.

With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are missing out on one of the most effective ways to connect with customers anytime, anywhere.

Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites obsolete by introducing very strict requirements for content, interactivity, and page download speeds. This required sites to generate engaging and unique website content (as opposed to bland, old and tired content) that would intrigue users and increase the site’s 'stickiness'.

Mobile Website Identifies the Nearest Loews Hotel With Geo-Locating

HeBS Digital earned seven W³ Awards for excellence in hotel website design, mobile website design and digital marketing campaigns.

Is Your Hotel SEO Strategy Google Panda-Compatible?

HeBS Digital receives three Travel Weekly Magellan Awards for its cutting-edge interactive sweepstakes and search engine marketing campaigns for Shell Vacations Hospitality, Valencia Group and Silver Legacy Resort Casino. The Travel Weekly Magellan Awards, judged by the best names in the industry, recognize excellence in a variety of travel industry categories.

Last-minute sales in travel are not a new phenomenon. There have been many attempts to find a way to dispose of these empty airline seats, idle rental cars, and empty hotel rooms at any cost. Theoretically it makes economic sense: it is 4PM, I have 20 empty rooms, and if I sell them at 50% off rack, I will still be making some money from my otherwise perishable inventory, right? Wrong!