Super 8 Worldwide, the official hotel company of Richard Petty Motorsports and sponsor of the #43 Super 8(R) Dodge car, is revving up the excitement this race season with Petty's Tune Up Challenge, a new online interactive game that allows players to compete for a range of racing-themed prizes, including a VIP trip to a NASCAR race and the chance to meet racing legend Richard Petty.
Super 8 brand leaders at the chain's international convention held here today announced several operational and marketing initiatives designed to deliver value to franchisees.
Turning the clock back to celebrate its heritage, the Super 8(R) lodging chain will sell rooms for a nightly rate of $8.88 - the charge for one night's stay in 1974 when the first Super 8 hotel opened - to 800 lucky people every day for eight days beginning on a date notable for the number eight: Aug. 8, 2008.
Thanks to its affiliation with NASCAR(R) driver Bobby Labonte, the Super 8(R) lodging chain is bringing the excitement of this year's racing season home with Bobby Labonte's Pit Stop Challenge Competition, an online game accessed by visiting www.labonteslaw.com.
Leaders of the Super 8(R) lodging chain today unveiled a new logo featuring a brighter, modern graphic design that -- while retaining the 33-year-old original's colors and outline -- symbolizes a brand makeover that includes a new interior décor package for newly constructed hotels and enhanced amenities and services systemwide.
Super 8 Hotels (China) Co. Ltd. has been appointed by the Beijing Organizing Committee for the Games of the XXIX Olympiad and the Beijing Tourism Bureau as a member of the 'Beijing Olympic Village Accommodation Service Management Team'.
Wyndham Hotel Group, a subsidiary of Wyndham Worldwide Corporation (NYSE:WYN) , of Parsippany, N.J., announced that Aetos Capital, LP has committed to invest up to $50 million in Tian Rui Hotel Corporation, master franchisor of the Super 8(R) brand in China, to accelerate its hotel development efforts.
