Hotel News Resource - ClickZ Hotel Industry News

There is hardly anyone who would argue over the impact that search, social, and mobile technologies have had on the customer buying process over the last five years. However, while many companies worry about keeping ahead of their competition, they actually have a much bigger issue - keeping pace with their customers. Indulge me while I explore the changes we'll see over the next five years.

Oh boy. If you still thought you could maintain total control over your brand online, Google's about to rock your world.

Google made the unconventional move of announcing a potential major change to its organic search results algorithm. The announcement heralded 'a secret project: a next-generation architecture for Google's Web search.'

People are willing to pay up to 99 percent more for services after reading positive online reviews about them, according to new research.

The Internet reaches 747 million people worldwide, 1.3 million of whom reside in the top 15 countries ranked by Internet population. The data are according to numbers released by comScore Networks's World Metrix service.

I've noticed a slightly funny but disturbing trend lately: all my clients want something called 'Web 2.0'.

Free Marketer & Agency Guide to E-mail Deliverability

Remember the first time you used a Web browser to access a document on the Internet coded in HTML?