Meeting & Incentive Forums (http://www.mi-forums.com) are a new venture being launched to challenge the traditional trade show format. Set to change the way that hotels promote themselves to the MICE industry, the format will provide a refreshing way of generating new business leads for hotels.
The 'electronic distribution' training programme introduced by the Great Hotels Organisation (GHO) - http://www.ghorg.com - earlier this year, has been the key factor for growth recorded in the first three quarters of 2005.
Signs distribution deal offering two key brands, Great Hotels of the World and Special Hotels of the World, on eBay in the UK, Germany, France, Italy, Spain, the Netherlands, Switzerland, Austria, Belgium, Ireland and Sweden.
In 2006 Great Hotels Organisation will launch a series of international sales events called Great Connections. The aim of these events is to provide a platform for member hotels to target luxury leisure travel agents and gain access to this lucrative market.
Great Hotels Organisation has recently launched Luxotels, the exclusive GDS reservation service that provides essential elements to give four and five star hotels a powerful e-distribution edge over their competitors.