Hotel News Resource - Ypartnership Hotel Industry News

The October 2009 travelhorizons survey, co-authored by Ypartnership and the U.S. Travel Association, included several questions on this subject in order to gauge the potential impact of an extensive outbreak on the travel intentions of Americans.

Most industry chatter is replete with anecdotal reports of cancelled business trips, meeting planners who are re-booking groups to more cosmetically 'acceptable' venues in order to avoid the glare of the press, and postponed vacations. Yet the fact of the matter is the incidence of travel in America remains robust, as revealed in our most recent travelhorizons(TM) survey.

The media habits of tech-savvy travelers - those who, by self-report, are active users of the latest computer, gaming and entertainment technology - differ considerably from those who are less wired according to the 'NEXTgen Traveler' survey of 2,559 adults conducted in March 2008.

Worldwide advertising and public relations agency Yesawich, Pepperdine, Brown & Russell has changed its name to Ypartnership.

Yesawich, Pepperdine, Brown & Russell to Partner with PhoCusWright

The demand for leisure travel continues to grow, but the manner in which Americans vacation continues to change as revealed in the newly-released Yesawich, Pepperdine, Brown & Russell (YPB&R)/Yankelovich Partners 2007 National Leisure Travel Monitor.

Approximately one-half of hotel guests, whether vacationing or on a business trip, expect a free breakfast as part of their room rate, according to a new study data from YPB&R, an international advertising agency specializing in serving travel and leisure clients.

As we enter 2007 our thoughts turn to what we can expect from the cautiously optimistic, yet still volatile, market environment in which we now operate. So here are our predictions:

Alaska tourism industry professional Chris von Imhof has been honored as the Resort Executive of the Year (2005) by hospitality and resort industry leaders convening at the 2006 Resort Management Conference.

Yesawich, Pepperdine, Brown & Russell, Intervistas Consulting Inc. Combine To Uncover New Insights About Canadian Leisure Travelers