Hotel News Resource - Avalon Report Hotel Industry News

The reality of public involvement in traveler reviews has dramatically altered the way customer loyalty and satisfaction must be compared at the property level. It is no longer acceptable to measure satisfaction and team performance based on a closed-loop model of customer feedback alone, namely the traditional hotel comment card. Guest comments are now public, as are quality ratings, and failing to apply team accountability for public commentary, or failing to measure against your competitive set, are like ignoring rate positioning in a crowded marketplace.

Online peer reviews, the most visible part of the Web 2.0 phenomenon, have become a tidal wave of whispers, replacing word of mouth with (as one travel industry solution, the Avalon BUZZ Report calls it) 'word of mouse'.

Avalon Report Corporation announced they have been selected by Destination Hotels & Resorts as their primary solution for monitoring of online customer reviews and ratings. The Avalon BUZZ Report(C) will empower every Destination property to easily monitor their reputation and customer satisfaction through a consolidated dashboard report of online guest ratings, reviews, pictures and video.

Avalon Report Corporation announced they have been selected by Outrigger Hotels & Resorts as the preferred solution for Web 2.0 monitoring. The intuitive Avalon BUZZ Report(C) will deliver on demand data regarding traveler reviews, ratings and other user generated content to hotels within Outrigger's premiere Pacific rim portfolio.

In a softening economy, hotels frequently choose to play a defensive game. The traditional response to lower reservation demand might be to freeze spending, lower rates and cut a few corners. While simplified here for the sake of discussion, this recipe of broadening the customer base and restricting spending has proven a classic response to bottom line concerns in previous recessions.

Monitoring the 'Reviewsphere' is overwhelming: focus on key sites is the solution.

Avalon Report Corporation (www.avalonreport.com), leading provider of web content management solutions for hotels, today announced a preferred partnership with Interstate Hotels & Resorts (NYSE: IHR), one of the nation's largest independent hotel management companies. The San Diego based Avalon will provide Travel 2.0 monitoring services for participating hotels within the prestigious portfolio.

Avalon Report Corporation (www.avalonreport.com), leading provider of web content management solutions for hotels, today announced a preferred partnership with Interstate Hotels & Resorts (NYSE: IHR), one of the nation's largest independent hotel management companies. The San Diego based Avalon will provide Travel 2.0 monitoring services for participating hotels within the prestigious portfolio.

Traveler reviews have become part of the daily dialogue of web travel shoppers. The architecture of participation that is a basic hallmark of web 2.0 has resulted in users adding value to a site each time they write a review or upload a photo. It's no wonder that up to 84% of people visiting a site hosting consumer generated content (CGC) have their hotel choices affected by what they see. Millions of travelers log on daily and may experience a property through hotel generated photos and written text, but they find reviews and candid photography much more believable.

Sunstone Hotel Properties and Avalon Report today announced they have entered into a partnership that includes the totality of Sunstone's portfolio.