Ahead of next months Wimbledon Championships between 20 June and 3 July, London hoteliers are already netting the benefits with a 14.4% rise in overall bookings compared to during the 2010 tournament.
Hoteliers around the UK are seeing an influx of Royal Wedding escapees, reports Rubicon, the leading provider of competitive market intelligence to the global hospitality industry.
Despite not yet knowing who the two finalists will be, the UEFA Champions League final at Wembley Stadium in May has already caused a surge in hotel bookings for the capital. Group occupancy levels for the night of the game are already up a staggering 93.7% year-over-year.