Challenging economic times require running a tight ship. Now is the time to really take a hard look at your brand and the tenets that led to its development.
You are walking down the street, and you find yourself in close proximity to The Caffinater, your favorite coffee shop. Your cell phone buzzes, and you get a text message from The Caffinater inviting you to stop in and try their new licorice latte …$1 off!
