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Hotel Industry News |
Sunday July 6th, 2008 |
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Open World USA, Inc. – Cendant’s Hotel Group joins Open World’s Brand-Friendly Affiliate Programme |
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Cendant’s Hotel Group becomes the 60th brand to join Open World’s Affiliate Programme – the fastest growing direct-connect online distribution channel in the hotel industry. |
Open World will add Cendant’s nine hotel brands to its network of travel web sites, which already drives business to more than 25,000 hotels worldwide.
Open World will add Cendant’s nine hotel brands to its network of travel web sites, which already drives business to more than 25,000 hotels worldwide.
Open World Travel Network has successfully created a series of Brand-friendly web sites specifically to provide travellers with the best available room rates and last minute room availability. These search engine optimised web sites, which include www.worldexecutive.com, www.luxurytravel.com and www.worldairportguides.com, target travellers who have not decided on specific hotel brands or who are shopping around for best deals in their destination of choice.
The Affiliate model is simple – no consumed bookings, no commission fees. Open World drives traffic directly to Brands’ web sites, connects to Brands’ booking engines and receives commission only for consumed bookings. Open World Travel Network enables the Brands to communicate directly to their customers, maintain their rate integrity and lower their online distribution costs.
“We are really excited that Cendant’s Hotel Group has decided to join our direct-to-brand programme. It is a milestone for us to offer 6,000 more hotel choices to our web site visitors – averaging more than 2 million visitors per month.” said Christopher Shallis, Chief Executive Officer. Cendant’s Hotel Group will play an integral part in the expansion of Open World Travel Network to target the “Drive Market” particularly in the United States.
About Cendant
Cendant Corporation’s Hotel Group, based in Parsippany, N.J., franchises 6,374 hotels representing 515,362 rooms on five continents under the Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Villager, Wingate Inn® and AmeriHost Inn® brands. Cendant’s franchised hotels sell nearly one out of every four economy and mid-priced room-nights in the United States, and Cendant franchises 11 percent of the entire U.S. hotel room supply, according to Smith Travel Research and Cendant financial data. All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries.
About Open World
Open World Travel Network is a division of Open World Ltd. Open World provides powerful eBusiness solutions for hotels and travel, from web site design to strategy and distribution. Open World's products and services benefit many of the world's leading hotels and brands. The company designs and hosts more than 2,000 hotel and travel related web sites; attracting more than 120 million visitors each year and generating over US$450 million of annual online revenue. Open World's fusion of offices and people are located in Asia Pacific, The Americas and Europe. For more information: www.openworld.org.
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Contact Information:
Open World USA, Inc.
3120 N Lincoln Ave, Suite 2D
Chicago, Illinois 60657, U.S.A
Toll-free: +1.866.843.8747
Fax: +1.773.404.7161
Click for Website
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Open World provides powerful e-commerce solutions for hotels, from web site design to strategy and distribution. Our products and services benefit many of the world's leading hotels and brands. |
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