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Hotel Industry News |
Sunday July 6th, 2008 |
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Open World welcomes Warwick International Hotels as a new affiliate and client for comprehensive on line strategy |
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Warwick International Hotels will be added to the Open World’s network of travel web sites, recognized as the fastest growing direct-connect online distribution channel in the hotel industry. |
Additionally, Open World will design an English Group web site embracing the rich history of the Warwick International 'collection' brand while incorporating design technology and ease of use for an overall positive experience by the end user. The group web site will branch off into individual sub-sites for each of the 12 company owned hotels and resorts allowing for a seamless interface between the group site and individual sub - sites. The combination of the Affiliate program in conjunction with a group site and individual hotel sites provides an integrated mix that will maximize Warwick's potential on line. Additionally, the 18-affiliate members of Warwick international hotels & resorts will have their own page with a direct link to their individual web site.
The affiliate program will drive reservations directly to Warwick International Hotels & Resorts as it has successfully done for over 25,000 brands. Open World Travel Network has successfully created a series of Brand-friendly web sites specifically to provide travellers with the best available room rates and last minute room availability. These search engine-optimised web sites, which include www.worldexecutive.com, www.luxurytravel.com and www.worldairportguides.com, target travellers who have not decided on specific hotel brands or who are shopping around for best deals in their destination of choice. The Affiliate model is simple - no consumed bookings, no commission fees. Open World drives traffic directly to Brands' web sites, connects to Brands' booking engines and receives commission only for consumed bookings.
Open World will design the Group site and individual sub-sites separately to convey the individuality of each hotel & resort, yet maintaining continuity throughout the entire web site. A visitor can navigate within the group site and each hotel site with the flexibility of viewing information from all sites or focusing in on one site. The Group web site will provide general information about the brand, the individual sub-sites will promote the individual hotel and facilitate on line bookings. The brand is distinguished for having historic locations and it is important that the individual properties are able to express the individuality of the unique property while maintaining a consistent brand image. The comprehensive strategy will result in a strong on line presence.
About Warwick International Hotels
Warwick International Hotels was launched in 1980 with the purchase of The Warwick New York, a hotel originally built for William Randolph Hearst. Warwick International Hotels is a sophisticated, yet comforting, collection of over 30 of the world's finest hotels, resorts and spas providing affordable luxury in prestigious locations in Europe, the United States, Asia, Africa and the South Pacific. Choose from city center, beach, spa or golf resorts for business or vacation holidays.
About Open World
Open World Travel Network is a division of Open World Ltd. Open World provides powerful eBusiness solutions for hotels and travel, from web site design to strategy and distribution. Open World's products and services benefit many of the world's leading hotels and brands. The company designs and hosts more than 2,000 hotel and travel related web sites; attracting more than 120 million visitors each year and generating over US$450 million of annual online revenue. Open World's fusion of offices and people are located in Asia Pacific, The Americas and Europe. For more information: www.openworld.org.
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Contact Information:
Open World USA, Inc.
3120 N Lincoln Ave, Suite 2D
Chicago, Illinois 60657, U.S.A
Toll-free: +1.866.843.8747
Fax: +1.773.404.7161
Click for Website
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Open World provides powerful e-commerce solutions for hotels, from web site design to strategy and distribution. Our products and services benefit many of the world's leading hotels and brands. |
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