Thumping dance music, waiters darting from the kitchen with hot plates, children chasing balloons. 'It's rocking,' says 23-year-old software engineer Nishant Gupta, squirting ketchup onto his pizza before dipping it in a mound of mustard and taking a bite.
Welcome to Pizza Hut gone global. This one is in Bangalore, in predominantly vegetarian southern India. And it's at the epicenter of a heated battle for domination between two American pizza purveyors: Pizza Hut and Domino's.
In fact, there's a Domino's right across the street. And while Gupta swears by his $3 Veggie Lovers personal pan pizza at Pizza Hut and says Domino's is better at delivery than taste, the competition has its fans too. Like Arvind Inalalli, another 23-year-old software engineer, who has just ordered a medium-sized vegetarian pizza for $4.80 from a uniformed Domino's waiter. "If you ask me to compare," he says, turning away from a cricket match on a wall-mounted TV, "this is the best."
Apart from local adulteration practices - plenty of chili flakes, ketchup, and other condiments - these pizzas at Domino's and Pizza Hut taste the same as in the U.S. What's different is the intensity of the competition. Pizza Hut has 134 locations across India (and 13,000 worldwide), Domino's, 149 (8,500). Both are adding about 50 stores a year - quadruple the average in other markets.
External Source - For the complete article click here
Source - CNN
|
Post Release
Get Content
Email News Brief
Saved Articles
Advertising
Handheld
XML/RSS
Post News