In his role as senior vice president of marketing, Jordan is responsible for all aspects of marketing including brand strategy, advertising, promotion development, consumer insights, beverage marketing, menu strategy and retail brand licensing for T.G.I. Friday's U.S.A. He will start his position with the company on December 10, 2007.
Jordan brings with him more than 20 years of marketing experience, including his most recent position as managing principal for Atlanta-based Zyman Marketing Group. Before joining Zyman Group, Jordan served in leadership roles at several organizations including as founder and principal of Dallas-based Boost Brand Consulting, executive vice president and chief marketing officer for Wyndham International, Inc., president of Club Med Sales, Inc., and group manager of special projects at The Coca-Cola Company.
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