Restaurants & Institutions (www.rimag.com) has announced the winners of its 28th annual Consumers' Choice in Chains study. The award winners are selected by a thorough and rigorous consumer polling process.
As part of its mission to provide industry insights and intelligence, R&I annually commissions exclusive consumer research, polling more than 3,100 chain-restaurant patrons. For each of the chains they have visited, respondents are asked to assess eight attributes that factor into the total dining experience: food quality, service, convenience, cleanliness, value, menu variety, atmosphere and reputation. Those chains with the top scores in each of 13 industry segments are named R&I's Consumers' Choice in Chains winners.
The 2008 Consumers' Choice in Chains winners include:
BURGERS: In-N-Out Burger Platinum Winner
Gold Winner
Fuddruckers Silver Winner
CAFETERIA/BUFFET: Sweet Tomatoes/Souplantation Platinum Winner
Luby's Gold Winner
Golden Corral Silver Winner
CASUAL DINING: The Cheesecake Factory Platinum Winner
Mimi's Cafe Gold Winner
P.F. Chang's China Bistro Silver Winner
CHICKEN: Chick-fil-A Platinum Winner
Zaxby's Gold Winner
El Pollo Loco Silver Winner
COFFEE/SNACKS: Starbucks Platinum Winner
Krispy Kreme Doughnuts Gold Winner
Cinnabon Silver Winner
FAMILY DINING: Cracker Barrel Old Country Store Platinum Winner
Bob Evans Gold Winner
Marie Callender's Silver Winner
ITALIAN: Carrabba's Italian Grill Platinum Winner
Olive Garden Gold Winner
Romano's Macaroni Grill Silver Winner
MEXICAN: On The Border Mexican Grill & Cantina Platinum Winner
Moe's Southwest Grill Gold Winner
Chipotle Mexican Grill Silver Winner
PIZZA: Papa Murphy's Take 'N Bake Pizza Platinum Winner
Round Table Pizza Gold Winner
Papa John's Silver Winner
SANDWICH: Panera Bread Platinum Winner
Jason's Deli Gold Winner
Jimmy John's Silver Winner
SEAFOOD: Bonefish Grill Platinum Winner
Red Lobster Gold Winner
Joe's Crab Shack Silver Winner
STEAKHOUSE: LongHorn Steakhouse Platinum Winner
Outback Steakhouse Gold Winner
Tony Roma's Silver Winner
TREATS: Jamba Juice Platinum Winner
Cold Stone Creamery Gold Winner
Ben & Jerry's Silver Winner
'Consumers' Choice in Chains awards are hard-earned prizes, proud and important accomplishments that reflect relentless dedication to all aspects of excellence,' says Patricia Dailey, Publisher and Editorial Director of R&I magazine. 'These awards represent the most important restaurant metric there is - customer satisfaction.'
All winners were honored in an Aug. 18 ceremony at The Ritz-Carlton, Laguna Niguel, in Dana Point, Calif.
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