ATLANTA, April 3 /PRNewswire/ -- Six Continents Hotels' Priority Club Rewards, the world's first guest loyalty program, moves into the fast lane with the debut of its Raceway to Rewards promotion. The promotion begins today and provides guests who pit stop at Six Continents Hotels properties with racing-themed rewards, from collectable flags and Bobble Head dolls to free admission or a real stock-car racing experience.
To participate, travelers must hit the road now through June 15, 2003, and book and pay for rooms with their Visa cards at any of the more than 2,300 U.S. hotels in the Priority Club Rewards family of brands. In return, participants will earn their choice of rewards, including:
* More than 30,000 Priority Club Rewards points
* More than 7,500 airline miles
* Racing gear from the Coca-Cola Racing Family Drivers
* Passes to the Dale Jarrett Racing Adventure
Earning begins with the second qualifying stay, and travelers earn additional rewards after four, eight and 20 stays. Individuals may register at priorityclub.com/racetrack or call 1-800-315-3464 for more information.
Priority Club Rewards' Raceway to Rewards initiative represents the latest loyalty program offer from Six Continents Hotels and its portfolio of brands --- InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites. The company was the first to offer web bookings more than eight years ago, and recently introduced the industry-leading Lowest Internet Rate Guarantee and the first hotel industry online auction site.
With more than 15 million members and 250,000 new travelers joining the program each month, Priority Club Rewards is the fastest-growing hotel loyalty program in the hotel industry. Membership has doubled over the last three years, with 14 percent of new members enrolling via the Internet in FY 2002. Priority Club Rewards features more sought-after benefits than any other hotel offering. It combines features like Points Transfer, Points Purchase and the fastest way to Elite status with program pillars of no blackout dates and no point expiration to form one powerful program that is simple and easy. Priority Club Rewards also spans more than 3,300 hotels in nearly 100 countries.
Whether traveling for business, out-of-town soccer games or family vacations, members earn their choice of points toward free hotel nights or merchandise, or earn frequent flyer miles with more than 45 domestic and international airline partners. The program offers 10 points or 2.5 miles per U.S. dollar spent on eligible charges including room rate, food and beverage, telephone, laundry and in-room movies at Crowne Plaza, Holiday Inn, Holiday Inn Express or Staybridge Suites hotels. Members earn 2,000 points or a minimum of 500 miles per stay at InterContinental hotels.
Enrollment in Priority Club Rewards is free. Guests enroll online at www.priorityclub.com , by calling 1-888-211-9874 or at the front desk of any InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express or Staybridge Suites hotel.
About Six Continents Hotels: Six Continents(SM) Hotels, the hotel business of Six Continents PLC of the United Kingdom (NYSE:SXC) [ADRs], owns, manages, leases or franchises more than 3,300 hotels and 514,000 guest rooms in nearly 100 countries and territories.
|
Post Release
Get Content
Email News Brief
Saved Articles
Advertising
Handheld
XML/RSS
Post News