The report found that economic uncertainty, inflation, and the cost of living are all having a significant impact on strategies, with more than 50% of respondents considering these to be areas that require careful planning.
The term 'DMO' is a relic of the past. While many in the tourism industry have shifted away from the traditional 'Destination Marketing Organization' moniker to position themselves as a more modern 'Destination Management Organization' that takes a more active role in coordinating, advocating and promoting the various partners and stakeholders in their destination.
In our recent 2022 Most Visited Destinations Report research, the travel demand has not subsided. These latest travel industry trends show that travel intent continues to increase: eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan to take two.
UNWTO will work with its Affiliate Member AVIAREPS to offer grants for destination marketing and research services to five countries in Europe.
Through its partnerships, Meet Boston seeks to provide important industry networking forums, act as a conduit to local leadership, and share specialized, educational workshops.
The good news is that travelers are hungry to hit the road – our latest research shows that eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan on taking two trips. This allows for new and expanded opportunities for destination marketers to reach these travelers.
To give DMOs a better look at the most relevant trends for destinations, we have pulled together the most important insights for the rest of 2022 from our latest data and research including the Q2 Traveler Insights Report, Inclusive Travel Insights Report, and Sustainable Travel Study.
The course of the Covid-19 pandemic has proved impossible to chart. With coronavirus cases fluctuating and hotspots emerging one after the other, the travel market has found itself in a state of flux. In this ‘New Normal’, destinations have seen their plans to reopen to tourists frustrated by new restrictions preventing arrivals in their country, and even departures from their source market(s) or even both!
Within the tourism sphere, it can often feel like trends are waves, out of our control. But what are the key elements for DMOs to build back better?
More than 80 U.S. House members from both sides of the political aisle have signed onto a letter urging congressional leaders to provide relief for destination marketing organizations (DMOs) whose funding has been crippled by the coronavirus crisis.