The restaurant website, its online presence and corresponding digital marketing efforts have become the main point of contact with would-be patrons. And yet, many restaurateurs who willingly spend hundreds of thousands of dollars on décor and furnishings suddenly become cost-conscientious when the restaurant website is concerned. They also completely ignore digital marketing to prospective patrons. Many restaurateurs are mistakenly led to believe that not investing in their restaurant website redesign or optimization will save money. Wrong!