Magnani Caruso Dutton (MCD), a digital customer experience agency for several of the worlds most recognized brands, announced results of a 1,000-consumer survey within three traveler segments - business, leisure and family - as well as travelers across these segments with the highest tendency to be loyal to a hotel brand.
Software Advice, a source for hospitality system reviews, recently published a report that caught my attention. It gives hoteliers a realistic playbook on how best to incentivize travelers to book direct, and thus eschew onerous online travel agency (OTA) fees. In surveying over 2,500 consumers, they discovered a free room upgrade is the most preferred benefit. The research also provides insights into the desirability of offerings such as free food and drinks.
Appoints David W. Johnson To Board Of Directors
The hotel industry outlook for the top 25 North American Markets is showing an increase of 4.2% in committed occupancy for February 2014 - January 2015, based on group commitments and individual reservations on the books as of January 26, 2014 compared to the same time last year.
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