Hotel Industry Forums

Thank you for your comment and your time, Donna!

I think that an awful lot of people in the industry know that something is wrong and missing from the guest experience. But in the big hotel chains it may take a very brave person who is prepared to risk his/her corporate career to bring change.

Who in corporate Marriott, for example, is going to question Bill Marriott's direction? Nobody would dare as Marriott has become very successful on the SOP-Customer Satisfaction way of operating. It's good for the shareholders.

But if one looks at the future the money won't be made from this cloneable approach.

The chain hotels have developed very western-oriented, left-brain systems that work very well. But they are emotionally rather flat. In the future the emotional and spiritual element will have to be much stronger and the western way is not suited here.

When you work on the body's (electromagnetic) energy field of the employees and work with energy and vibrations, you can radically change the guest experience. You make both the staff and the guests happier.

The knowledge, scientific research, and proof is "out there" already, and much comes from the ancient Chinese and revived with the rise of quantum energy physics. I think that it is the dominance of western hotel chains that has prevented this knowledge filtering into the hotel industry.

I hope that I can raise awareness and open the door a little. I'm giving a talk about how to do this in Kissimmee on 14th November at the ISPA Conference.

If people develop the ideas, it will spell the end eventually of the chain hotel approach. Sorry, Bill!

2007-11-09 Peter McAlpine