Discussion on Social Media Scrutiny - Is The Sky Really Falling?

	Social Media Scrutiny - Is The Sky Really Falling? - By Neil Salerno

Missing the point

I think you are missing the point of social media. Though I completely agree that social media is nothing new, the way in which people are doing it is. It's not about being scared of the effect of social media on a hotel; its what opportunities does this provide in terms of either marketing, CRM, and complaints management. Opportunities abound; fear is not the driving factor.

2007-09-11 Brendan

Thanks for your comments

Thanks for your comments. You may have missed the point of my article. The point is that There are some people trying to create fear of Social Media commentaries among hoteliers. I have no fear of it whatsoever.

I stated, although perhaps not clear enough, that there is a positive side for promotional uses of Social Media. Although I do feel that there are many more efficient and effective avenues within our grasp, right now.

Thanks again for your comments.

Neil Salerno

2007-09-11 Neil Salerno

Hotel Industry Forums