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Travel Reviews - Consumers Are Changing Your Brand And Reputation Online - By Renier Milan |
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Publisher
Sometimes it's in the best interest of a site's visitors if a site exercises some control over user-driven content. At WeJustGotBack.com, a site that provides advice for families that travel, visitors can post travel tips and hotel recommendations, but we vet them so only those with merit are posted. No parent has time to read 50 reviews of a resort or 75 tips about flying with kids. We cull and streamline for our visitors and post reader feedback that helps in the decision-making process. We belive rants and raves are far less compelling than qualified recommendations containing intelligent, pointed criticisms. 2007-10-05 Carolyn Gatto |
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