All Marketers Are Liars - Web 2.0 Strategies For Hotel Sales And Marketing - By Carol Verret
Seth Godin gets your attention in the first part of the title of his 2005 book, 'All Marketers are Liars - The Power of Telling Authentic Stories in a Low Trust World'. While he goes on to state '... marketers aren't really liars... they're just really good at telling stories that customers want to believe'. ...more
Blend Your Training Investment - By J. Ragsdale Hendrie
The trickle of our alarm during recessionary times soon becomes a veritable rumble. Everything is at risk, as we attempt to advance revenue and cut costs. We see evidence of our wariness across the landscape: development on hold, support departments, like Marketing and Human Resources, punctured, Operating Budgets slashed, projections diminished - everything on hold, under review or just erased. One of the first areas always targeted is Training and Development monies....more
Starwood Hotels & Resorts Names Simon Turner President, Global Development
In this role, Turner will be responsible for the company's global development activities including hotel and resort development, property acquisitions and dispositions, franchise and management pipeline expansion and real estate investment management. ...more
Jurys Inns Opens in Liverpool
Jurys Inns Group, the Dublin based leading premium budget hotel group, today announced that its flagship hotel in Liverpool has opened for business. Jurys Inns Liverpool is the 17th Inn within the UK and brings the total number of Jurys Inns to 23 in the group....more
HSMAI's 5th Annual Revenue Management Strategy Conference, June 16 in Austin, TX, will bring together the leaders in hospitality revenue optimization and pricing for the industry's must-attend event. Register today to take advantage of early rate discounts.
