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Should My Hotel Use Facebook Ads?
Our clients often ask us if they should use Facebook ads. Many hotels are skeptical about using the ads and question if they will be effective or not. We recommend that hotels do use Facebook ads, but that they do so with clear goals in mind, and that they follow best practices when it comes to designing, targeting, testing, and tracking their ads. ...more
Social Media for Hotels: Taming the Beast - By Daniel Edward Craig
If anything strikes fear in the hearts of hoteliers these days, its social media. Seemingly overnight, were expected to tune in to dozens of websites each day to make sure no one has badmouthed us or posted an embarrassing video. If they have, were obliged to respond in a courteous, guest-is-always-right manner, knowing that everyone is listening - travelers, clients, media and the competition. No pressure there. ...more
Do You Really Need New Customers? -What Hospitality Businesses Can Learn from Retail - By Ragsdale Hendrie
Many in the Hospitality Industry felt they knew everything about the Customer Experience. Even the very definition of Hospitality percolated with terms like care, attention, excitement, relaxation, special, nourishment for the body, soul and spirit all oriented to that special cachet, which was ours alone. And, others started to borrow on our expertise, particularly with an emphasis on Customer Service. However, we still owned the distinction, and it rang throughout our Brands. ...more
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