|
New Research Examines Affect of Recession on Luxury Consumer Market
MarketResearch.com has announced the addition of Unity Marketing Inc.'s new report "Luxury Consumers' Attitudes & Motivations Report: How The Mindset Of The Affluent Consumers Has Changed In The Current Recession And What It Means For The Retailers And Brands That Market To Them," to their collection of Affluent Market reports. ...more
Canada’s Accommodation Industry
This is a tough time for the accommodation industry. Tourism and business travel are down significantly as consumers and businesses have tightened their budgets due to job losses and slower business activity. On the top of that, the high exchange rate makes Canadian destinations more expensive for foreigners and encourages Canadian to travel abroad. As the economy begins to improve this year, so too will the fortunes of the industry. ...more
Hotel Prices in the UK and Europe Remain Low
From February to March 2010, the average price of hotels in Europe stayed constant at 93 pounds. Compared to March 2009's average of 100 pounds a night, this represents a seven percent drop. Prices in 34 of the top 50 European cities also decreased in comparison to last year. In contrast, prices in London have increased by six percent. These are the findings of the trivago Hotel Price Index (tHPI) which is published monthly by the hotel price comparison site www.trivago.co.uk. ...more
Brands on the Brink: Marketing in a Down Economy
Among other victims of the recession, brands have taken a beating. Private labels have gained market share. Consumers are cutting back. Retailers are turning up the heat. According to panelists who gathered to discuss brand strategy at a recent Wharton Marketing Conference titled, "Connecting with the Evolving Consumer," marketers need to be especially innovative when it comes to making sense of the shifting economy -- and profiting from it. ...more
|
