Hotel News Resource

  Global Industry News Syndication since 1998
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Nevistas Network News Q1 2008  
Greetings from the Publisher
Press Releases and SEO
2008 as most other years is shaping up to be a year of change. There is much talk about a difficult economy and often I think that we are talking ourselves into a recession, because really and truly in order to be successful the key rule of providing and receiving value does not change.

Our business is the syndication of content and one value component that we emphasize to our clients is the inherent benefit of Search Engine Optimization with press releases.

Firstly, since our content is picked up by many partners and services, your press release receives exposure to search engines from many web sites, thus multiplying relevant content and hyperlinks relating directly to your company and product.

Secondly, maximize this added value by optimizing your press release for search engines. An excellent article on this topic along with links to other great resources was published by Lee Oden on the Online Marketing Blog. I strongly recommend you read this article and forward it to your PR Agency and anyone else in your organization that can benefit. Lee’s article can be found at: http://www.toprankblog.com/2007/11/press-release-seo-tips/.

 
Our 10th Year
Many may not be aware that our network actually pre-dates the internet and was originally developed as a North American bulletin board for the hotel industry in the early 1990’s. In 1998 we launched Hotel Resource, a hotel industry portal featuring hotel industry resources, industry news and other relevant information.

The internet was in its infancy, and, as end users started embracing this new research tool, the demand for centralized, industry-related information increased dramatically. Driven by this demand, our network expanded to include other hospitality and travel industries and evolved into a central communications platform for various stakeholders within these industries. Today this platform is used by a multitude of sources to access highly relevant content. Below are some statistics for the platform for 2007.

In 2007 the number of times our articles were:

Shown - 480,968,747

Accessed in our XML distribution - 20,426,325

Accessed in other distributions - 17,229,487

Printed by readers - 1,511,084

Forwarded by readers - 128,655

Saved as PDF file by readers - 74,077

 
New Clients
Distinguished Hotels & Resorts InternationalDistinguished Hotels & Resorts International
The DHRI brand was formed to develop, manage and market independent and privately owned boutique-style hotels, resorts and residences, offering exceptional first class service and a complete range of upscale amenities with the highest of standards. The Distinguished portfolio collection features stately country homes from the English countryside, private Caribbean island estates, European castles, and internationally renowned mountain four season resorts. 

Worldwide Revenue Solutions Worldwide Revenue Solutions 
WRS offers over 50 years of combined hospitality experience, dedicated to search engine optimization, social networking, search engine and tactical online marketing, content research and writing, website design and development, as well as Customer Relationship Management (CRM) execution.



DiningClick.com DiningClick.com
DiningClick.com is an interactive agency providing website design and online marketing for restaurants. Our local Online marketing programs connect you with local search engine traffic and consumers. We offer restaurants search engine optimization and pay per click programs which drive increase guest traffic and more table turns.

We can help!
To learn how we can help your online marketing effort, please visit the links below or contact John R. Hendrie at  jrhendrie@hotelresource.com or 978-346-4387.

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