Global Industry News Syndication since 1998 Airline News Resource   Hotel Resource Restaurant News Resource Hotel News Resource Cruise Industry Wire HTrends Gaming Industry Wire Travel Industry Wire B&B Wire Nevistas Network News Q3 2008   Greetings from the Publisher Take Me To The Pilot! Credit crisis, government bailout of the financial sector, an election etc. etc. Everywhere you turn you find unsettling news about our economic and political future. But very little is talked about a very important history lesson: Turbulent times create opportunity! This is the time to examine the core of our businesses. Our competitors may be struggling and take a defensive approach. This is the time to reengineer, search for new markets and most importantly keep your name in front of your audience. Your public wants to hear good and reassuring news. I noticed that several of our clients have stepped up their PR and advertising efforts. New strategies adopted by some of them are free web casts and white papers speaking to their expertise. If you need assistance  and recommendations, drop me a line at twahl@nevistas.com or call me at 416-840-6565.   New Clients     NaturCert NaturCert is the global independent organisation which has developed the NaturCert Certification Program for the environment and society. Access Hotels & Resorts  Access Hotels & Resorts has earned reputation as an innovator in managing, marketing, and developing distinctive lodging destinations. Led by three distinguished industry veterans with more than sixty years experience, Access focuses on relentless, hands-on execution by its core executive team to continually improve asset value for hotel owners. This experienced management group has a proven track record among all segments of the industry. SHOWTIME Give your guests a truly premium hotel experience.  Eight Hotels Eight Hotels Australia was formed in 2002 with the single vision to create Australia's best privately owned boutique hotel collection.     News you can use The Power of Momentum: Companies That Build Their Wave and Ride It How can a company deliver continuous, exceptional growth, year after year? J. C. Larreche, a professor of marketing at INSEAD, answers that question in his book, The Momentum Effect: How to Ignite Exceptional Growth. According to the author's research, momentum-powered firms delivered 80% more shareholder value than their slower rivals. more... The Perfect Storm: Search, Shop, Buy A phrase popularized by Sebastian Junger in his book of the same name, a perfect storm is formed when several events occur simultaneously, which, taken individually, would be far less powerful than the result of their combination. Unlike the meteorological storm, this digital one is strengthened by new rounds of intense innovation giving rise to a positive, advancing force that holds great promise for travel, tourism and hospitality. more... 'Not a Site, but a Concept': Tapping the Power of Social Networking Mini USA, the American branch of BMW's Mini Cooper line, tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns.more... Finally, A Destination Development Plan Which Delivers On The Promise - The Oregon 'Q Care Program Slap some ideas on the wall, vote for those which slide the slowest, invest tightly budgeted dollars for ephemeral marketing, get the slogans and promises out to the public, and await the results. They will come, you assure your Stakeholders. Perhaps they will, loaded with expectations you have created. more...   We can help! • Our audience is the one you seek to influence. • Our readers are decision makers • Our writers and content providers are experts in their fields • Your Marketing Strategies will be served • Ask us for the numbers or see them here. • Our pricing is the most competitive out there To learn how we can help your online marketing effort, please visit the links below or contact John R. Hendrie at  jrhendrie@hotelresource.com or 978-346-4387. News Syndication Information Advertising Information   Legal Notice. If you received a mailing from us, (a) your email address is either listed with us as someone who has expressly shared this address for the purpose of receiving information in the future ("opt-in"), or (b) you have registered or purchased or otherwise have an existing relationship with us. If do not wish to receive this newsletter, use the "discontinue" link below. Your privacy is important to us. 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