Strategy U.S., has been appointed the official Canadian, sales representative for the Millennium Biltmore Hotel, Los Angeles. Marguerite Florsham will be responsible for marketing and promoting the Biltmore to meetings groups, and corporate and incentive planners.
Strategy U.S. specializes in sales representation of luxury resorts and hotels to corporate, incentive and meeting planners. The company’s sales representation portfolio includes properties in Canada, Europe, and the U.S. Florsham is a 26-year veteran of the tourism and hospitality industry. She worked for 14 years in the corporate sector for premier airlines, tour operators and incentive companies, with a concentration on selling meetings and incentive programs to Fortune 100 companies in North America. Building on this strong foundation of experience and contacts, Florsham opened Strategy U.S. in 1992.
“We are pleased to have representation in this very important international market because Canada is and continues to be a strong feeder market for Los Angeles,” said Michael Krouse, director of sales and marketing for the Millennium Biltmore Hotel. “We believe that Marguerite and her team will help increase Canadian group and corporate travel to the hotel through their valuable contacts and strong relationships.”
Ms. Florsham is a graduate of the University of London, United Kingdom, and holds a master’s degree in economics. She is a member of Meetings Professional International (MPI) and the Society of Incentive & Travel Executives (SITE).
About the Millennium Biltmore Hotel, Los Angeles
A downtown landmark since its completion in 1923 and the “star” of numerous movies and TV shows filmed at the property, the Millennium Biltmore Hotel, Los Angeles, has long been the “host of the coast” for high society, celebrities and conventioneers from around the globe. Known for its Spanish-Italian Renaissance-style architecture, the stately 683-room property includes 27 suites and 70,000 square feet of elegantly designed meeting space with three ballrooms. In 2003, the Biltmore celebrated a landmark 80th anniversary by bringing back Jazz to its grand Gallery Bar, daily high tea in the Rendezvous Court and establishing a “Historic Corridor” for guests to relive its colorful history.
The Biltmore’s Crystal Ballroom was the site of several early Academy of Motion Picture Arts and Sciences banquets, and the 14,000-square-foot Biltmore Bowl recently reopened after a $3 million renovation to prepare the grand venue for another century of memorable events. The AAA four-diamond-rated hotel also features an Art Deco-inspired fitness center and indoor swimming pool, three restaurants (including one serving authentic Japanese cuisine), two lounges and 24-hour room service.
The Millennium Biltmore Hotel, Los Angeles, is a member of the Historic Hotels of America group designated by the National Trust for Historic Preservation. The hotel showcases numerous fine works of art, including a ceiling masterpiece in the Crystal Ballroom painted by Giovanni Smeraldi of Vatican fame.
Located just 30 minutes from LAX and Burbank airports, the property is conveniently located in the heart of Los Angeles amid the city’s business, financial and cultural centers, including the Walt Disney Concert Hall.
About Millennium Hotels and Resorts
Millennium Hotels and Resorts (MHR), established in the United States in 2000, is the North American arm of London-based Millennium and Copthorne Hotels plc (MLC). The MHR portfolio includes 20 holdings in The Americas, and the company operates properties including: Millennium Broadway Hotel, New York; Millennium UN Plaza Hotel, New York; Millennium Biltmore Hotel, Los Angeles; Millennium Knickerbocker Hotel, Chicago; Millennium Bostonian Hotel, Boston; Millennium Hotel, Minneapolis; Millennium Hotel, St. Louis; Millennium Hotel, Cincinnati; Millennium Harvest House, Boulder; Millennium Hotel, Durham; Millennium Alaskan Hotel, Anchorage; Millennium Resort, Scottsdale, McCormick Ranch; the Millennium Maxwell House, Nashville; and the Royal Palm Resort, Galapagos Islands. MLC holdings outside of the Millennium brand include The Plaza, Millenium Hilton (both in New York) and Sheraton Four Points Sunnyvale (California).
Millennium & Copthorne Hotels plc is a dynamic, global hotel company comprising 90 hotels in 17 countries around the world, including the United States, United Kingdom, Singapore, France, Germany, Indonesia, Malaysia, New Zealand, Galapagos Islands, United Arab Emirates, Egypt, Morocco and the Philippines. The group’s range of four star and four star deluxe properties, as well as their six new five star hotels, reflect the individual characteristics of their location while delivering the high standards which today’s business and leisure travelers require.
For further information on Millennium Hotels and Resorts, call 866-866-8086 or visit www.millenniumhotels.com.
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