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Hotel Industry News |
Thursday January 8th, 2009 |
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Silversea Cruises, LTD Chooses Lebensart Technology's SMART System(tm) to Enhance Communications and Data Analysis |
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SCOTTSDALE, Arizona - July 8, 2002 - The multi-CRM company - lebensart technology, Inc, announced that Silversea Cruises LTD, a pioneer in the ultra-luxury cruise market, will use several of lebensart's SMART System components for the standardization and establishment of a central global marketing database, a tool for internal management and training as well as for general data analysis. Silversea Cruises, will utilize an integrated mix of SMART System modules: SMART import, SMART iq, and the custom tailored, Silversea Luxury Consultant Program, to manage and create a universal customer database and maximize efficiency of sales, marketing and their planning departments.
lebenart technology with their SMART System technology has a successful history in delivering proven and tested CRM services to the travel/hospitality industry, said Helen McCabe Young, Vice President of Marketing, Silversea Cruises LTD. The combination of this experience, their achievements in analyzing complex customer profile data and the ability to create custom programs for management and training purposes, provides the perfect platform for achieving our goal of enhancing customer and distribution channel value.
I welcome the technological enhancements that lebensart technology will provide Silversea. The SMART System will allow us to develop our marketing information goals to their fullest potential, added Irv Mednick, Vice President of Information Technology, Silversea Cruises LTD.
Silversea Cruises, established in 1994, is recognized as the defining elite luxury experience, lauded year after year as World's Best by prestigious publications and travel associations. Offering the very best in accommodations and comfort, with all ocean view suites (most with private veranda), guests aboard a Silversea Cruise, also enjoy all-inclusive value, including the finest entertainment, exceptional cuisine, a wide selection of fine wines and spirits, plus all gratuities.
Most important, Silversea understands what it takes to make guests feel at home and welcome by focusing on each individual's preferences and travel style. Using the SMART System, Silversea can universally access guest information and perform more in-depth analysis and profiling to continue their dedication to offering guests the best, personalized service.
lebensart technology
lebensart technology is a multi-CRM company, providing solutions for total Customer Relationship Management (CRM). lebensart technology is an innovative, global provider of full lifecycle, customer centric tools, that help companies acknowledge and anticipate the needs of their customers, then provides the opportunity for personalized communications. The company offers an integrated product and service suite - the SMART System - a unique ASP (Application Service Provider) based solution, made up of 9 product and service modules. All 9 modules work with a customer database, using historical customer and profiling information to drive marketing activities. lebensart technology is headquartered in Scottsdale, Arizona with satellite offices around the world.
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Contact Information:
15170 north hayden road
scottsdale, az 85260
p +1 (602) 996 3333
f +1 (602) 996 5588
Click for Website
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lebensart technology is a multi-CRM company, providing solutions for total Customer Relationship Management (CRM). lebensart technology is an innovative, global provider of full lifecycle, customer centric tools, that help companies acknowledge and anticipate the needs of their customers, then provides the opportunity for personalized communications. |
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