Blizzard Internet Marketing, Inc. launches new website for their web analytic product, Blizzard Tracker

Christine Burke, Product Manager for the tracker, states, "Our goal for the new website is to provide an educational resource where people can learn the features and benefits of Blizzard Tracker, including how to use it as a decision making tool in online marketing programs. Both the articles and the sample tracking reports appeal to a wide range of potential users -- from those who want a simple overview to those who want to drill down to the details."

The sampling of tracking reports is comprised within the web analytic tour offering graphic illustration along with features and benefits of each version of the tracker. In addition, the site reveals an ROI calculator, exclusive to Blizzard Internet Marketing, Inc. The calculator allows visitors to project what their potential return on investment could be for a given timeframe using statistics produced through the use of the Blizzard Tracker. The combination of the Blizzard Tracker software and the ROI Calculator is invaluable to measure the success of an online marketing strategy.

In addition to the product tour, the new site includes a comparison feature table highlighting the differences between the Professional and ROI Editions of the tracker, as well as a listing of Blizzard’s partners, the online reservation services that currently provide full support for Blizzard Tracker, including revenue tracking and conversion tracking.

“As the lodging industry's online marketing budgets grows, the importance of analytics increases proportionally. Because Blizzard Tracker ROI integrates with a hotel's booking engine, the results of marketing campaigns can be measured to the penny. The marketing manager who can determine what is really driving revenue has an enormous advantage over competitors,” explains Trent Blizzard, owner and CEO of Blizzard Internet Marketing, Inc.

Blizzard Internet Marketing, Inc. has provided website design, hosting, and promotion services since 1997. Their private label website tracking software, Blizzard Tracker, was introduced in 2003, with the new ROI edition released in the spring of 2004. The company is owned by Trent and Susan Blizzard and is located in Glenwood Springs, Colorado. Blizzard has over 2,000 national and international clients. The company’s customer base consists mainly of independently owned hotels, motels, bed and breakfasts, country inns, vacation rentals, and resorts, as well as spas and outdoor adventure companies.

Visit www.blizzardtracker.com to learn more about Blizzard Tracker information. For more information about Blizzard Internet Marketing, Inc., see www.blizzardinternet.com.

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