Park Plaza Hotels & Resorts Debuts In São Paulo, Brazil

Park Plaza Hotels & Resorts, the midscale, full-service brand of Minneapolis-based Carlson Hotels Worldwide, today announced that it has opened its first South American property in São Paulo, Brazil. The 308-room Park Suites ITC São Paulo is a conversion project made possible through a strategic relationship with Brazil-based Atlantica Hotels International. Atlantica Hotels is the largest multi-brand hotel operator in Latin America, the largest independent management company in Brazil, and is the pioneer for introducing the brand to the Brazilian market.

"Over the past year, we've seen a rebound in Latin American economies, an upward trend in the hotel business, and a renewed confidence both in local governments and business leaders about the future state of the continent," said Sam Winterbottom, executive vice president of development for Carlson Hotels Worldwide. "This new addition to the Park Plaza portfolio of global properties indicates that the pendulum is swinging in a positive direction for the region, and that we are leveraging these positive business trends to grow our business and providing a new and exciting option for our guests traveling to Brazil."

"This is an ideal property to launch the Park Plaza product in Brazil, since its services and amenities represent the brand's standards and is located in one of the most desired addresses," says Paul Sistare, president and CEO of Atlantica Hotels International. "The Vila Olímpia neighborhood, the city's newest commercial center, is a concentration of new office buildings and offers a wide variety of nightlife entertainment options including fashionable restaurants, bars and nightclubs," he added.

Winterbottom added that São Paulo is one of the most important business capitals in Latin America, evidenced by data from the city's Convention & Visitors Bureau, São Paulo indicating that it receives nearly 7 million visitors annually the vast majority being business travelers.

About the Park Suites ITC São Paulo

The new Park Suites ITC São Paulo offers 308 well-appointed guestrooms with full bathrooms, cable television, Internet access, over-sized work stations, business center, three flexible meeting rooms with a capacity for up to 150 people, a conference center that accommodates up to 250 people, 24- hour room service, parking for 350 vehicles and an international cuisine restaurant. The hotel also has a heliport to help business travelers get quickly to and from both the international and domestic airports or around the city. São Paulo ranks second to New York for its frequency of private helicopter travel.


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