PATA Announces 2005 Gold Awards Winners

The honours include two Grand Awards and 28 Gold Awards.

The 2005 PATA Grand Award for Heritage will be presented to the Department of Tourism, Government of India for its "Ajanta Ellora Conservation & Tourism Development Project" campaign. The Grand Award for Marketing will go to Banyan Tree Holdings for its "Banyan Tree Spa (Bintan)".

In addition to the two Grand Awards, 28 PATA Gold Awards will be presented to the winners listed below. Multiple awards went to several of this year's entrants, such as the Department of Tourism, Government of India, Banyan Tree Holdings, the Korea National Tourism Organization, the Palau Visitors Authority and the Tourism Australia.

The winning campaigns were selected from over 312 Gold Award entries by panels of international experts in each category. The awards were open to PATA and PATA chapter members, with the exception of the journalism awards, which were open to all published writers and photographers.

The PATA Gold Awards were generously sponsored by the Macau Government Tourist Office.

Grand Award winners will receive their trophies during the opening ceremony of the 54th PATA Annual Conference on April 18, 2004. The Gold Award winners will be presented their trophies during a special luncheon on the same day.

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2005 PATA Grand and Gold Award Winners
GRAND AWARDS

Marketing Industry -- Spa
Banyan Tree Spa (Bintan)
Banyan Tree Holdings, Singapore

Heritage
Ajanta Ellora Conservation & Tourism Development Project
Department of Tourism, Government of India

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GOLD AWARDS
Marketing Awards
Government/Destination - National
Tourism Marketing with "Korean Wave"
Korea National Tourism Organization

Government/Destination -- State/City
Tourism Tasmania's Short Breaks Campaign
Tourism Tasmania, Australia

Carrier (International-Air)
Singapore Airlines Boarding Pass Privileges Programme
Singapore Airlines, Singapore

Carrier (Domestic-Air)
From Service Turnaround to Perception Turnaround
Indian Airlines, India

Industry -- Hotel
Banyan Tree Bintan
Banyan Tree Holdings, Singapore

Industry -- Tour Operator/Travel Agent/DMC/PCO
Thomas Cook (India)
Thomas Cook (India)

Industry -- Spa
Angsana Spa, Double Bay, Sydney
Banyan Tree Holdings, Singapore

Environmental -- Ecotourism/Travel-Related
Karang Lestari, Pemuteran
Taman Sari Eco Cottages
PATA Bali & Nusa Tenggara Chapter, Indonesia
Taman Sari Eco Cottages and PATA Bali & Nusa Tenggara Chapter, Indonesia

Environmental -- Corporate Environmental
Welcom Environ
ITC Hotels, India

Environmental -- Education Programme
Palau Shark Sanctuary Fund
Palau Visitors Authority, Palau

Heritage & Culture - Culture
Ngarachamayong Cultural Center
Palau Visitors Authority, Palau

Education & Training -- Educational Programme
A Taxi Service Through the Community: Lighthouse Hotel and Spa
Jetwing Hotels, Sri Lanka

Education & Training - Publications
The Travel Institute's Destination Specialist Mexico
The Travel Institute, USA

Consumer Travel Brochure
India Quest, Premium Vacations
SITA, India

Travel Advertisement Awards -- Print Media
Incredible-Taj
Department of Tourism, Government of India

Travel Advertisement Awards -- Electronic Media
A Different Light
Tourism Australia, Australia

Travel Poster
Korea, Where Old Meets New
Korea National Tourism Organization

Destination Article -- Newspaper
Vietnam Revs Up Here
Mr Rob McKeown
Boston Globe, USA

Destination Article -- Magazine
The Yangtze: Now and Then
Ms Nancy Bear
Discovery, Hong Kong

Industry Business Article -- Trade Publications
Who Wins?
Mr Steven Shellum
Hotel Asia Pacific, Hong Kong

Industry Business Article -- Consumer Publications
Domestic Tourism the Next Big Wave
Mrs Kamal Gill
Today's Traveller, India

Travel Photograph
Straight to the Top
Emphasis Media, Hong Kong
Mr Matthieu Paley
Sawasdee, Inflight Magazine of Thai Airways International

Travel Guidebook
East Timor
Lonely Planet, Australia
Mr Tony Wheeler

Travel Video Award
Four Hong Kong Experiences
Hong Kong Tourism Board

Public Relations Campaign
Brand Australia Relaunch
Tourism Australia

CD-ROM
Discover the World's Newest Nation
Turismo de Timor-Leste

Web Site
JW Marriott Phuket Resort and Spa Personal Vacation Planner
JW Marriott Phuket Resort & Spa, Thailand

E-Newsletter
Kerala Tourism Newsletter
Kerala Tourism, India

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HONOURABLE MENTION

Heritage & Culture - Culture
A Day with the Masters
Kerala Tourism, India

ABOUT PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is the recognised authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to dozens of PATA chapters worldwide.

PATA's mission is to enhance the growth, value and quality of Asia Pacific travel and tourism for the benefit of its membership. PATA is a not-for-profit organisation.

Find out more about PATA at www.PATA.org.

Logos, product and company names mentioned are the property of their respective owners.

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