As Marriott's customer base shifts, the company is making changes to appeal to evolving tastes and travel habits
The swanky future of hotels is hiding in a basement in this Washington suburb.
There you'll find plush bedding, brightly patterned carpets, funky light fixtures, a big-screen HDTV set, and complimentary Bath & Body Works toiletries in the bathroom.
It'd be a great room to stay in if it had windows and wasn't in a basement.
In fact, the room isn't in a hotel at all. It's one of seven test guest rooms that sit unused, night after night, in the depths of Marriott International Inc.'s headquarters.
The rooms are part of Marriott's effort to capitalize on a decade of research and tens of millions of dollars to figure out what guests want.
External Source - For the complete article click here
Source - Boston Globe
Logos, product and company names mentioned are the property of their respective owners.
