Cendant Hotel Group today announced that the value of single-day bookings made through its brand Web sites reached the $1 million mark on Feb. 7, three months earlier than last year.
May 17 was the company’s first $1 million day last year.
Year-to-date, Cendant Hotel Group’s Web sites have recorded 21 days exceeding one million dollars in revenue. In terms of overall revenue, the Web sites are exceeding last year’s booking pace with a 38 percent growth in revenue year over year.
“At this rate, our Web sites may break the 2004 record of 52 million-dollar days for the year,” said Peter Strebel, Cendant Hotel Group executive vice president and chief marketing officer. “This is a testament to the success of our efforts to make our Web sites more user-friendly and streamlined in the rebounding travel market.”
Cendant’s hotel Web sites are www.daysinn.com, www.super8.com, www.ramada.com, www.travelodge.com, www.howardjohnson.com, www.knightsinn.com, www.wingateinns.com and www.amerihostinn.com.
With approximately 80,000 employees, New York City-based Cendant Corporation (NYSE:CD) is primarily a provider of travel and residential real estate services to businesses and consumers in more than 100 countries. Cendant’s Hotel Group, based in Parsippany, N.J., is the world’s largest lodging franchisor with 6,408 hotels representing 521,241 rooms on five continents under the Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Wingate Inn® and AmeriHost Inn® brands. Cendant’s franchised hotels sell nearly one out of every five economy and midpriced room-nights in the United States, and Cendant franchises 10.3 percent of the entire U.S. hotel room supply, according to Smith Travel Research and Cendant financial data. All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries.
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