But carriers' Web sites slowly gaining ground vs. rivals
Internet travel agencies like Expedia and Orbitz still rule the online travel business, but sites run by airlines, hotels and car rental services are luring travelers seeking better prices by avoiding the middle man.
Analysts say the competition from supplier sites is unlikely to topple any of the big three online travel agencies Expedia, Travelocity and Orbitz. But it may erode their profits even as the agencies remain dominant.
The struggle between the intermediaries and the suppliers is reaching a head, said Lorraine Sileo, analyst at PhoCusWright, a travel research company. I think that we're at the point where technology is the differentiator.
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Source - MSNBC
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