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Hotel Industry News |
Saturday November 22nd, 2008 |
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Wingate Inn Brand Launches Animated Marketing Campaign |
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Wingate Inns International today announced the launch of a marketing campaign that allows consumers to create animated virtual greeting cards featuring their own photos. |
The campaign invites Web surfers to submit photos of children, pets, friends and loved ones and animate them using lip-synchronization, blinking eyes and tilting heads, courtesy of Pulse Entertainment’s VeepersTM technology.
The nine-month campaign launched this week on the hotel chain’s Web site, www.wingateinns.com, and in its e-newsletter, sent to nearly 150,000 subscribers.
The newsletter contains a link to http://veepers.wingateinns.com, where recipients can customize and send an electronic-card by either choosing one of six provided photos or by downloading their own photos.
The cards then can be distributed via e-mail, appearing to have originated from the user’s own address. The cards feature the Wingate logo, a link to the brand’s Web site and an invitation to create a message.
“We designed this campaign to generate excitement and awareness for the Wingate Inn brand,” said Keith Pierce, Wingate Inn president. “Veepers historically has a phenomenal 95 percent open rate and a 90 percent click through rate.”
“This means that nearly every person who receives one of these cards will be exposed to the Wingate Inn brand.”
Pulse Entertainment is a privately funded, leading provider of character-driven communications and information-delivery solutions for Web and wireless platforms. Pulse is located at 250 Montgomery Street, 8th Floor, San Francisco, Calif., 94104, (415) 348-4000, and www.veepers.com.
Wingate Inns International opened its first franchised hotel in July 1996. Its focused service, upper mid-market franchised hotels feature sophisticated, consumer-based technology and comfortable, oversized rooms that were created in response to business travelers’ needs.
In the fourth-quarter 2004 Market Metrix Hospitality Index the chain was ranked top in the lodging industry for guest satisfaction. The hotel chain also was ranked the highest in the midscale, limited-service segment in the J.D. Power and Associates 2004 North America Hotel Guest Satisfaction Index StudySM. The chain was recognized in the Zagat Survey 2003 and 2004 Top U.S. Hotels, Resorts and Spas guides.
All Wingate Inn hotels are independently owned and operated under franchise agreements with Wingate Inns International. Reservations can be made by calling the Wingate Inn toll-free reservation center at (800) 228-1000 or through the company’s Web site at www.wingateinns.com. Wingate Inns International is a subsidiary of Cendant Corporation (NYSE: CD).
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Wingate Inns International opened its first franchised hotel in July 1996. Its focused service, upper mid-market franchised hotels feature sophisticated, consumer-based technology and comfortable, oversized rooms that were created in response to business travelers? needs. The hotel chain was ranked the highest in the midscale, limited-service segment in the J.D. Power and Associates 2004 North America Hotel Guest Satisfaction Index StudySM. The chain also was recognized in the Zagat Survey 2003 and 2004 Top U.S. Hotels, Resorts and Spas guides. All Wingate Inn hotels are independently owned and operated under franchise agreements with Wingate Inns International. Reservations can be made by calling the Wingate Inn toll-free reservation center at (800) 228-1000 or through the company?s Web site at www.wingateinns.com . Wingate Inns International is a subsidiary of Cendant Corporation (NYSE: CD). |
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