Golden Tulip announces the signing of its franchise agreement for the Golden Tulip De Beyaerd in Harderwijk, the Netherlands.
Golden Tulip’s full management team was present for the signing of what is the chain’s 80th hotel in the Benelux. The 95-room Golden Tulip De Beyaerd will join the Golden Tulip chain as per 1st September 2005.
The Golden Tulip De Beyaerd is located in Harderwijk, in the woody surroundings in the heart of the Dutch countryside. The hotel offers 95 fully-equipped rooms, 11 conference rooms, extensive leisure facilities as well as a restaurant and bar. The hotel is recognised as a ‘Certified Congress Company’ by the Dutch Meeting Industry Association.
The leisure facilities of the Golden Tulip De Beyaerd comprise a swimming pool, squash courts, fitness area, tennis courts, sauna and a full outdoor training area which is used for team building sports such as quad driving, 4x4 jeep driving, archery and other outdoor events.
Hans Kennedie, President & CEO of Golden Tulip, states: “I am very pleased with this new addition to our family of hotels. The Golden Tulip De Beyaerd adds a new destination and a diversified product to our continuously growing Benelux portfolio. The hotel is uniquely set in an ideal environment suitable for both business, incentive and leisure guests.”
Phons Grasveld, Owner of Golden Tulip de Beyaerd, comments: “I am very happy to belong to the Golden Tulip Hotels, Inns & Resort chain. By joining the brand we expand our reach to the national and international markets, whilst also benefiting from the brand’s purchasing power. Golden Tulip has a leading position in the Netherlands, which we are certain will enhance the value of the Golden Tulip De Beyaerd.”
Golden Tulip Hospitality B.V. with its head offices based in Amersfoort, the Netherlands and Lausanne, Switzerland, is the owning company of Golden Tulip Hotels, Inns & Resorts, franchising some 250 hotels across 37 countries, with the majority of hotels being located in urban destinations across Europe, the Middle East & Africa. Golden Tulip’s main assets include its intellectual property, hotel management division, franchise division and other shareholdings. Through its commercial alliance with TOP International Hotels, a German based hotel consortium, the French B & B Group and Australian Tourism Hotels & Leisure (THL), the combined portfolio comprises over 52,000 rooms in approximately 534 hotels. Golden Tulip offers a unique franchise concept for two brands, designed to implement international standards, whilst maintaining local flavours: Golden Tulip for the four star business and resort hotels and Tulip Inn for the three star category. TOP International Hotels offers hotel reservations, marketing and sales services to independent hotels. B&B Hotels are comfortable two star hotels throughout France and Germany. THL operates four brands, Grand Pacific Suites, Pacific International Suites & Apartments, Pensione and Plaza Hotels, in the three to five star segment in Asia Pacific. The Hotel Management Division of Golden Tulip Hospitality B.V. operates seven Golden Tulip and Tulip Inns in the Netherlands.
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