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Hotel Industry News |
Thursday January 8th, 2009 |
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LodgeNet Media Management System Helping Hampton Inn & Suites Drive Summer Marketing Campaign Into Hampton Guest Rooms Nationwide |
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LodgeNet SIGNETURE TV Systems Expected To Reach Over One Million Guests In Support Of Hampton Playland Sweepstakes |
LodgeNet Entertainment Corporation (NASDAQ: LNET), the world's largest provider of interactive television and broadband solutions to hotels, is using its LodgeNet Media Management System to help Hampton Inn® and Hampton Inn & Suites® generate national in-room exposure for the Hampton Playland Sweepstakes, running now through August 12.
LodgeNet has launched a Playland promotional spot on the first-up Welcome Channel in Hampton Inns and Hampton Inn & Suites hotels installed with the company's SIGNETURE TV® systems. The spot, presented in a Hampton branded interactive TV environment developed by LodgeNet and Hampton, premiered June 15 and can be seen in more than 51,000 rooms every day during the campaign.
"Our involvement with the Hampton Playcations promotion last year proved the LodgeNet Media Management System was capable of supporting a nationwide, branded seasonal campaign," said Darla J. Schultz, Vice President Marketing for LodgeNet. "This summer, with a distribution of nearly 500 Hampton properties, we estimate our SIGNETURE TV systems could touch as many as 1.2 million of Hampton's most receptive and qualified guests over the course of the campaign."
Billed as "the ultimate prize giveaway", the Hampton Playland Sweepstakes will reward more than 200 lucky winners with prizes including tickets to summer attractions, dinners and gift vouchers as well as free Hampton accommodations. Contestants can register to win at www.hamptoninn.com, where they can also make reservations and take advantage of an interactive event finder informing them of events, festivals and other fun activities for their chosen area of interest.
LodgeNet is demonstrating its HDTV, TV and HSIA SIGNETURESM Solutions - all supported by the LodgeNet Media Management System - at Booth #711 of the Los Angeles Convention Center, today through June 23. For more information, please visit www.lodgenet.com.
About LodgeNet
LodgeNet Entertainment Corporation (www.lodgenet.com) is the world's largest provider of interactive television and broadband solutions to hotels, including resort and casino hotels, throughout the United States and Canada as well as select international markets. These services include on-demand movies, music and music videos, on-demand videogames, Internet on television, and television on-demand programming, as well as high-speed Internet access, all designed to serve the needs of the lodging industry and the traveling public. LodgeNet provides service to more than one million interactive guest pay rooms and serves more than 6,000 hotel properties worldwide. LodgeNet estimates that during 2004 approximately 275 million travelers had access to LodgeNet's interactive television systems. LodgeNet is listed on NASDAQ and trades under the symbol LNET.
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LodgeNet Entertainment Corporation is the world's largest and leading provider of interactive television systems and broadband services to hotels, resorts and casinos throughout the United States and Canada as well as select international markets. |
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1/8/2009
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| Opened: |
1.12 |
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1.12 - 1.00 |
| Volume: | 72159
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