Technology

Marriott To Introduce Digital High-Definition Television (HDTV)

The company expects to roll out 50,000 sets manufactured by LG Electronics over the next four years, primarily at full-service JW Marriott, Marriott and Renaissance brands.

Marriott Unique to Marriott brands will be the addition of a connectivity panel with the television. A desk-level panel offers ample power outlets to enable guests to connect laptops, PDAs and personal entertainment devices, including DVD players, MP3 players, camcorders and video games into the television. Guests just plug in their devices and the system does the setup automatically. The connectivity panel is great not only for business travellers, but also families, who can enjoy their digitally recorded images and videos while still on vacation.

The HDTV set and connectivity panel are built to Marriott's specifications and can perform dual functions simultaneously so guests can create their own experience away from home or office. For instance, guests who want to multitask will be able to split the HDTV screen to work on a presentation and check e-mail. Guests who like to mix relaxation and work can listen to digital music or watch a movie and edit a presentation - all on the HDTV set.

The HDTV set and connectivity panel are an integral part of the recently unveiled new Marriott and Renaissance guest rooms. The set swivels 178 degrees for easy viewing and works in conjunction with the pivot desk that is a highlight of the new Marriott room. The 32-inch widescreen HDTVs feature high-brightness, high-contrast liquid crystal displays (LCDs) and 30-watt speaker systems. The set's attributes include LG Electronics' exclusive XD Engine technology and built-in HDTV tuners for a lifelike picture. Super In-Plane-Switching technology provides the widest viewing angle on the market today.

Television and cable networks are increasing the supply of high-definition programming as consumer demand for HDTV grows rapidly. According to a Consumer Electronics Association survey released March 22, 2005, nearly half of all consumers plan to make their next television purchase an HDTV.



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