Comprehensive tool provides U.S. hotels with actionable, industry data customized to their local market and competitive set.
To provide hotels with the competitive intelligence and historical trends required to accurately develop their 2006 marketing strategy, the Hospitality Sales & Marketing Association International (HSMAI) has teamed up once again with Smith Travel Research (STR) to offer the STR Marketing Plan Databook to HSMAI members at a discounted rate. This comprehensive tool provides U.S. hotels with actionable, industry data customized to their local market and competitive set.
'This endeavor was so successful last year, and we are excited about once again partnering with Smith Travel Research to provide their expertise for reliable statistical performance data to those with savvy marketing minds at a greatly reduced rate,' states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
'HSMAI is continually looking for information and products to enhance our members' productivity, allowing them to stay competitive and succeed in today's marketplace, and the STR Marketing Plan Databook is an incredibly effective tool so our members can achieve these goals,' he added.
Mark Lomanno, president of Smith Travel Research, notes: 'We are very pleased to continue this partnership as HSMAI represents the pulse of the sales and marketing community, who depend so heavily upon STR data for their measurement and strategic planning needs. What makes our Databook so unique and effective is that it combines data from multiple sources to provide a comprehensive portrait of a lodging market.'
The customized STR Marketing Plan Databook provides:
• Local market competitive analysis
• Presentation-ready charts and graphs that may be imported directly into reports and studies
• Local hotel construction pipeline report and airport enplanements
• Trend report data - current and historic occupancy trends including rooms sold, room revenue, occupancy, RevPAR, and percent change
The discounted rate is $370 for HSMAI members. To order, contact STR at (615) 338-3510 or e-mail ideas@smithtravelresearch.com. This offer is time sensitive so it is encouraged that hotels place their orders today.
Smith Travel Research - the leader in lodging industry tracking and benchmarking - provides regular industry reporting to all major chains and thousands of independent hotels in North America. STR also provides daily performance reporting through its daySTAR/PLUS program. Contact: Smith Travel Research (615) 824-8664 or visit the website at www.smithtravelresearch.com.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide.
For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at www.hsmai.org.
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