Hotels dumb down alarm clocks for weary guests

2005-08-16
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  • USATODAY How difficult can setting an alarm clock be? That's a question of much interest in the hotel industry.

    Responding to guests confused by the numerous unexplained buttons on their alarm clocks, hotel companies are introducing simpler models designed to be more user-friendly.

    It's a move that guests like David Cornett, a St. Louis-based human resources executive, could come to embrace. "Some of the clocks are ridiculously complicated, especially when you are at the end of a 16-hour day and don't even check in until 10 p.m.," he says.

    Not satisfied with 150 models it tested, Hilton decided to custom-make its own alarm clock and ordered more than 200,000 of them this year for all of its hotels. Omni Hotels chose its new model based on tests that showed the alarm can be set in less than 20 seconds. Accor is also tossing out the old clocks at its Sofitel hotels.

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    Source - USATODAY


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