Harris Poll Survey - What Hotel Services Are Consumers Willing To Pay More For?

HOTEL SERVICES WILLING TO PAY MORE FOR
"What is the one product or service missing from the majority of your hotel experiences that you would be willing to pay more for to have?"

Base: All Adults

                                                                      %

    Business services/high speed internet/computer in room           10

    Spa/Jacuzzi/massage                                               5

    Better entertainment system (more TV channels,

     DVD Player, TIVO, etc.)                                          4

    Comfortable mattress/pillow/chair/bedding                         3

    Refrigerator/microwave/kitchenette                                3

    Cleanliness/better main service                                   3

    Fine dining/good food/better breakfast/lunch/dinner               2

    Room service/better room service                                  2

    Snacks/drinks in room                                             1

    Better/brand name hygiene products                                1

    Quiet                                                             1

    Better/faster customer service                                    1

    Coffee maker/more coffee in room                                  1

    Animal friendly/Allow pets                                        1

    Swimming pool                                                     1

    Shuttles/Buses/Car Service                                        1

    Concierge service                                                 1

    Kid friendly/Child care/Day care/Babysitting                      1

    Laundry/dry cleaning                                              1

    Fitness center                                                    1

    Better/Cleaner/Softer bedding/linens/towels                       1

    24 hours services (room service, cafe, pool, etc.)                1

    Other                                                             9

    None                                                             40

    Not sure                                                          8

Note 1: Open-ended question; spontaneous responses given.
Note 2: Percentages add up to more than 100 percent due to multiple responses accepted.

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