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W Hotels Expands in Asia-Pacific With the Signing Of W Walker Hill, Seoul, Korea |
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WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Dec. 19, 2001--
Starwood's Newest Brand Makes Announcement of its 20th Hotel
- Becomes Third International W Hotel and Second
W Property for Asia-Pacific Region
W Hotels, Starwood Hotels & Resorts' hot new brand of style hotels, will add another chic and stylish W property in the Asia-Pacific region, the W Walker Hill in Seoul, Korea. When it opens, the W Walker Hill will be W's third hotel outside the United States and its second W property in Asia-Pacific.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) will operate the 253-room W Walker Hill, Seoul, Korea through its management agreement with SK Global.
Located in Seoul's modern urban resort district of Walker Hill, the W Hotel will cater especially to upscale leisure travelers when it opens in early 2003 making it the 20th W to open since the brand debuted in 1998. The branding and design of W Walker Hill will be the focal point of the redevelopment of the Walker Hill resort area, which will feature extensive recreational, dining and entertainment facilities.
We are thrilled to open the W Walker Hill, said Barry S. Sternlicht, Chairman and CEO of Starwood Hotels & Resorts. Seoul is such a vibrant city and the location of the hotel in the exclusive resort area of Walker Hill is an ideal fit for the W brand. Travelers from Asia-Pacific to the United States have responded especially enthusiastically to W hotels, and we hope to develop many more Ws throughout the region, and in world-class cities around the globe.
W Hotels, Starwood's successful brand of Style hotels, offers a unique union of style and substance. Featuring casually elegant guest rooms and a urban style throughout, W offers the personality and individuality of an independent hotel, yet also guarantees the reliability and superior level of facilities and services expected by sophisticated travelers.
The W Hotel concept was first introduced to Asia-Pacific with the opening of W Sydney in 2000. W Sydney today enjoys a reputation as one of the most popular spots in Sydney and has been recognized with an array of design and hospitality awards. W Walker Hill will feature similar Zen-like designs with spacious rooms and suites, W Bar, W Cafe and innovative W recreation facilities. W Hotels have a signature service commitment that provides whatever you want, whenever you want it. Should a guest require a laser printer at 2 a.m., a last-minute tuxedo fitting, or special cuisine, they need only ask and W Hotels seek to deliver.
The first W Hotel opened in New York in December 1998. This was followed by the 1999 openings of W Atlanta; W San Francisco; W Seattle; W Honolulu - Diamond Head; W New York - The Court/The Tuscany; W Los Angeles - Westwood; two properties in New Orleans (March 2000); the company's first international property in Sydney, Australia (May 2000); Newark Suites in California (July 2000), Union Square in New York (November 2000), Chicago City Center (August 2001) and Chicago Lakeshore (October 2001), Times Square in New York (December 2001). A total of 20 W Hotels will open by the end of 2002, including Miami - South Beach, San Diego and Mexico City.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com.
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