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Hotel Industry News |
Monday September 8th, 2008 |
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New Marketing and Distribution Agency Launches for Hospitality and Beyond |
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A Fresh Approach to Marketing, Management, & Measurement has hatched. With expertise in Hospitality Marketing, Revenue Management and Distribution on-line, A Couple of Chicks Marketing cuts across every imaginable marketing communications channel to build successful brands online and off. |
A Couple of Chicks have recognized that there is a need for non-intimidating solutions for electronic marketing, distribution, revenue management, and a simple way to accurately measure ROI.
A Couple of Chicks has specialized in working within the Hospitality Industry in the United States and Canada, and brings together over 60 years of combined experience. 'This is not just marketing; it is a new form of revenue and distribution management,' says Patricia Brusha, COO and Co-Founder of A Couple of Chicks Marketing.
Realizing not everyone wants to work with a giant company, the 'chicks' have sought out the best technology and creative partners, who together are providing distribution solutions customized to every budget.
'Our company evolved in response to the needs of the next generation of Internet Retailers searching for innovative solutions to online distribution.' says Brusha, 'In addition to the Baby Boomers there are 60 million Gen Xers out there and at the ages of 25 to 40. Gen X is at the prime of life in the eyes of marketers. This demographic has grown up with the internet as a primary medium so online marketing efforts demand cutting edge techniques to assist the client in building a profitable web identity.'
'We have combined the best elements of Internet Marketing, Search Engine Optimization, Revenue Management and Web Analytics to create a unique formula that will improve revenues and give you the tools to accurately measure ROI.' Patricia expanded, 'We are fortunate enough to be bringing some new distribution tools to market including having exclusive rights to represent some of our products.' Basically we help you ''cut through the clutter out there and allow your customers to find you.'
The Chicks' offer tools such as a Web-Based Sales Analytics Tool, which seamlessly brings together the disciplines of Marketing, Management and Measurement cohesively to intensify overall revenues and profit. This innovative technology was developed for hoteliers, and is a key tool as the Internet quickly becomes the largest distribution channel for the tourism sector.
Other services and tools include; search engine strategy, PPC marketing (with a Qualified Google Advertising Professional), marketing campaign measurement, SEO, paid inclusion marketing, and revenue management. Their uncustomary approach to online distribution and marketing easily translates to any industry.
To find out more about A Couple of Chicks Marketing and the tools and services available, visit: http://www.acoupleofchicks.com/?src=hospitality or e-mail solutions@acoupleofchicks.com
About A Couple of Chicks Marketing and Internet Strategy
Patricia Brusha is the co-founder of "A Couple of Chicks," an Internet Marketing, Distribution & Revenue Measurement Company. She has spent 26 years working in the Hospitality Industry in the United States and Canada in the fields of Sales, Marketing, Internet Distribution and Revenue Management. Patricia has been Co-Chairman of the HEDNA www.hedna.org. (Hotel Electronic Distribution Network Association) Distribution Management Committee for the past two years and is an active committee member on the HSMAI www.hsmai.com Internet Marketing Strategy Committee. Patricia has been on numerous industry panels including the Distribution Summit in Chicago www.eyefortravel.com and the Search Engine Strategy Conference in Toronto, www.searchenginewatch.com.
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